Cho, H. J. (2019). The Study on Effect of Brand Assets and Selection Attribute on the Relationship between Quality of Service and Revisit Intention. Master’s thesis, Seokyeong University. Graduate School of Beauty Arts. pp. 14-64.
Choi, J. H., Jang, M. Y., & Pack, E. J. (2019). Effects of Perceptual Value on the Relationship between Service Quality and User Satisfaction in Hair Salon. Journal of the Korean Society of Beauty, 25(5), 1221-1228.
Cui, X. E., & Choi, K. H. (2011). The effect of emotional consumption propensity of shopping tourists on brand attachment and brand affinity - Focusing on the moderating effect of brand pursuit benefits. Industrial Innovation Research, 27(2), 197-219.
Han, A. R. (2020). Mediating Effect of Hairdresser's Image on the Relationship between Service Quality and Customer Satisfaction of Single-Person Hairdresser. Master's Degree thesis at Seokyung University Graduate School of Beauty and Arts. pp. 1-12.
Hong, S. S. (2007). Comparison of cosmetics purchase behavior by sub-group according to men's fashion lifestyle. Korean Doubles Society, 57(2), 29-44.
Jang, Y. H., & Jung, S. J. (2014). Evaluation of beauty service quality using IPA. Korea Design Forum, 44:205-216.
Jeon, Y. S. (2016). A Study on the Relationship between Social Responsibility, Service and Price Value, Customer Satisfaction, Customer Orientation, and Reuse Intention of Hotel Companies in Busan. Journal of Tourism Research, 30(1), 123-136.
Jung, Y. G. (2010). The Effect of Selection Attributes on Perceived Value, Consumer Attitudes, and Purchase Intentions of Retailer's (PB) Clothing Products. Master's thesis at Dong-A University Graduate School. pp. 28-30.
Kim, H. H. (2018). The Effect of Offline and Online Service Quality on Hotel Customer Satisfaction and Purchase Behavior. Kyung Hee University Graduate School a master's thesis. pp. 44-51.
Kim, M. J. (2016). The effect of service quality and related quality on customer behavioral intention in the mother's room. Journal of the Korean Academy of Beauty, 12(3), 243-250.
Kim, N. R. (2022). Effects of Beauty-related Consumption Tendency and Choice Attributes on Purchasing Behavior. Master's thesis at Seokyung University Graduate School. pp. 10-11.
Kim, S. J. (2021). The Effect of Service Quality and Perceived Value on Behavioral Intention of Eyelash Beauty. Master's Degree thesis in Beauty Arts, Changshin University Graduate School of Welfare and Culture. pp. 1-3.
Kim, Y. M. (2017). The effect of coffee quality in a roastery coffee shop on perceived value and purchase behavior. Journal of Tourism Research, 31(3), 221-231.
Lee, D. K. (2016). The effect of sommelier service quality on consumption value and purchasing behavior. Tourism Research, 31(6), 257-286.
Lee, S. H. (2020). Relationship between Beauty Product Purchase Behavior and Self-Hair Styling and Satisfaction. Master's Degree thesis at Seokyung University Graduate School of Beauty and Arts. pp. 5-6.
Lee, Y. M., & Rhee, N. H. (2008). A Study on the Effect of Beauty Service Quality on Service Loyalty: Focusing on the mediating effect of relationship quality and conversion cost. Journal of the Korean Society of Clothing Industry, 10(5), 625-635.
Ling, Yee Li, E., Liu, B. S. C., & Luk, S. T. (2017). Customer participation behavior in high-versus low-contact services: The multiple roles of customer trust.
Journal of Global Marketing,
30(5), 322-341.
No, M. H. (2019). A Study on the Effect of Perceived Value of Food Trucks on Customer Satisfaction and Customer Loyalty. A Master's Degree thesis at Changwon University Graduate School. pp. 12-15.
Pack, J. O., & Pack, E. J. (2015). HairStyle behavior TV Home Shopping Hair Products Purchasing Behavior and Effect Relationship of Customer Satisfaction. Journal of the Korean Society of Beauty, 21(2), 280-287.
Pack, J. Y. (2007). A Study on the Effect of Service Quality on Customer Satisfaction and Brand Loyalty in the Beauty Industry. Master's thesis at Kyung Hee University Graduate School. pp. 15-28.
Pack, N. L., & Son, S. H. (2013). A Study on the Factors Influencing Consumers' Intention to Purchase Social Enterprise Products. Consumer Culture Research, 16(4), 143-169.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research.
Journal of Marketing,
49(4), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Seo, H. M. (2015). The Effect of Dining Pub's Servicescape on Food Quality, Service Quality, Customer Emotion and Behavioral Intention. Master's Degree thesis at Kyung Hee University Graduate School of Tourism. pp. 1-4.
Shin, H. J., Jang, M. Y., & Pack, E. J. (2020). Mediating effect of mood change in the relationship between hair style leadership and consumption propensity. Journal of the Korean Society of Beauty, 26(1), 103-112.
Shin, Y. J., Oh, S. Y., & Jeon, J. H. (2012). The Effects of Service Quality on Perceived Value and Post-purchase Behavior in Skincare Shop. Journal of the Korean Society of Beauty, 18(2), 338-344.
Sin, J. H., & Kwon, Y. T. (2013). The effect of the quality of children-only swimming pool service on parents' satisfaction and purchasing behavior. Journal of The Korean Data Analysis Society, 15(5), 2855-2869.
Wang, D. G. (2012). A Study on the comparison of purchasing behavior of SPA brands among women in their 20s and 30s in Korea and China. Master's thesis at Sookmyung Women's University. p. 48.
Yoon, S. H. (2014). A Study on the Structural Relationship among Service Quality, Service Value, Customer Satisfaction and Revisit Intention of Hair Salon-Focusing on Korean Hair Salons in Shanghai of China. Journal of the Korean Society of Beauty, 20(1), 67-72.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence.
J. Mar,
52(3), 2-22.