The Effect of Job Satisfaction of Hair Designer on Business Performance

Kim, Hyoung-eun; Park, Sun-ui

Journal of the Korean Society of Cosmetology 2019;25(3):563-570.
Published online June 30, 2019.

미용사의 직무만족감이 경영성과에 미치는 영향

김형은, 박선위

The Effect of Job Satisfaction of Hair Designer on Business Performance

Hyoung-eun Kim, Sun-ui Park

Abstract

The purpose of this study is to investigate the effect of job satisfaction on business performance, to improve the working environment of the hairdresser, to increase job satisfaction, to reduce the turnover rate and to improve the performance of the hair salon. There were 3 sub - factors of job satisfaction and 4 factors of management performance. As a result of examining the effect of the job satisfaction of the hairdresser on the management performance, statistically significant results were obtained in the environmental performance, job performance, customer performance, and market performance. Job satisfaction of hairdressers is an important variable in business performance. Therefore, hair salons can improve the management performance of hair salons by not only looking at the job satisfaction of the hairdressers but also by organically examining them in a strategic direction from the overall aspect of the organization. Although this study was conducted with limited research subjects and variables, it is hoped that further and substantive research will continue in future research, considering more diverse variables.

Key Words: Business performance, Hairdresser, Job satisfaction