Bok, J. (2018). The effect of the experience value of a famous domestic bakery on the brand image, brand loyalty, and purchase intention. Gyeonggi University Graduate School. Doctoral dissertation, 20-35.
DAI, L. (2021). The Influence of Experience Factors of Experiential Marketing on Consumer Attitude, Purchase Intention, and Loyalty: Focusing on Online Shopping Mall Users in China, Ph.D. Thesis, Graduate School, Woosong University, 65-95.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior. NewYork: The Dryden Press. pp. 3-11.
Ga, J., & Hwang, J. (2013). The relationship between attributes of online fashion shopping malls, experiential marketing, and customer satisfaction: Focusing on Chinese consumers. Korea Design Forum, 41:215-226.
Han, T. (2014). The effect of hotel company's SNS attributes on attitude, satisfaction, and purchase intention. Sejong University Graduate School, doctoral dissertation, 5-21.
Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun.
Journal of Consumer Research,
9(2), 132-140.
Jeong, S., & Lee, H. (2019). Analysis of online shopping mall experience marketing using VR and AR. Journal of the Korean Society of Design Culture, 25(3), 393-402.
Jo, A. (2018). A Study on the Relationship between Coffee Bean Buyers' Product Knowledge, Pursued Benefits, Product Attributes and Purchase Intention: Focusing on the Moderating Effect of Involvement. Dongeui University Graduate School, Ph.D. dissertation, 3-20.
Jeong, Y., Yeo, C., & Yoon, S. (2018). A study on the development direction of marine leisure industry through experiential marketing: focusing on virtual experience technology. Tourism Research Thesis, 30(2), 33-54.
Kang, S. (2014). The Influence of Virtual Experience Marketing on Customer Attitude and Purchase Intention: Focusing on Online Shopping Malls, Graduate School of Gachon University. Doctoral dissertation, 3-15.
Kim, J. (2010). The effect of the dual path of brand attitude and brand attachment through online brand experience on brand commitment. Korean Society for Management Information Systems, 29(3), 123-146.
Kim, S. (2019). The Influence of Consumers' Environmental Consciousness on Purchase Intention and Purchasing Behavior of Eco-friendly Products: Focusing on the Moderating Effect of Situational Factors. Kyungpook National University Graduate School. Doctoral dissertation, 40-69.
Kwak, B., & Lee, J. (2015). Analysis of the structural relationship between the attributes of the restaurant's experiential marketing, emotional response, brand attitude, and behavioral intention. Tourism Research Society, 40(2), 109-129.
Lee, D., & Kang, S. (2017). A Study on the Cosmetic Shopping Propensity and Purchasing Behavior in Online Shopping Malls of Female University Students in China in Some Areas. Journal of the Korean Society of Cosmetology, 23(4), 850-587.
Lee, J. (2011). The effect of cosmetic experience marketing on brand satisfaction, attachment, and loyalty. Konkuk University graduate school, doctoral dissertation, 4-20.
Lee, J. (2017). The Influence of Online Shopping Characteristics and Shopping Value on Customer Satisfaction and Purchase Intention: Targeting Chinese Consumers. Konkuk University graduate school master's thesis, 6-22.
Lee, J., & Kim, Y. (2018). The influence of cosmetics online review reliability, purchase satisfaction, and word of mouth behavior according to the types of cosmetics shopping propensity. Journal of the Korean Society of Cosmetology, 243-255.
Lee, B. (2009). The influence of national image on consumer's product selection and the moderating effect of brand personality. Journal of the Korean Trade Association, 34(2), 73-90.
Lee, H. (2013). A comparison of the impact of customer experience with local brand hotels and overseas brand hotels on service quality, customer satisfaction, and consumer brand relationships. Hotel Management Studies, 22(4), 111-135.
Moon, S., Byun, G., & Park, S. (2015). A Study on the Influence of Experience Factors of Experiential Marketing on Visitor Satisfaction, Brand Attitude, and Revisit Intention: Focused on the Mungyeong Omija Festival. Korean Tourism Industry Association, 40(2), 17-43.
Ok, Y. (2017). Determinants of Consumer Complaint Behavior in Online Shopping: Comparative Analysis of Internet Shopping and Mobile Shopping. Sangmyung University Graduate School, 3-15.
Park, S., Yoo, M., & Jeon, J. (2019). The effect of hanbok experience marketing on the satisfaction of tourists and the intention to revisit.
Korean Society for Data Analysis,
21(3), 1425-1437.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy.
Harvard Business Review,
76(4), 97-105.
Ryu, L., & Han, J. (2019). A Study on the Influence of Experience Marketing Factors of Theme Hotels on Satisfaction, Trust, and Revisit Intention: Focusing on Disney Theme Hotels in Shanghai, China. Hotel Management Studies, 28(8), 179-193.
Seo, M., & Kim, S. (2002). A Study on the Relationship between Internet Shopping Characteristics and Emotional Response. Marketing Research, 17(2), 113-145.
Shin, H., Kang, S., & Lee, S. (2016). The Influence of Convenience Store Brand Assets on Perceived Values, Attitudes, and Behavioral Intentions.
Tourism Research Journal,
30(7), 83-95.
Sohn, J., & Eo, S. (2008). The effect of the direction of word of mouth information on consumer purchase intention when shopping cosmetics online. Journal of the Korean Society of Cosmetology, 14(3), 929-945.
Song, Y. (2006). Structural Model Analysis of Factors Constituents of Experience Activities and Satisfaction: Focusing on Youth Participating in Training Activities. Tourism Research Journal, 25(6), 79-198.
Schmitt, B. H. (1999). Experiential marketing.
Journal of Management,
15(1), 53-67.
Toffler, A. (1970). Future Shock. New York: Amereon Ltd. pp. 3-15.
Wang, G. (2019). The effect of project risk management on customer loyalty, perceived value, and purchase intention in online shopping companies. Hanyang University Master's Thesis, 3-11.
Yoon, S., & Lee, C. (2017). The response of local festival visitors to satisfaction, trust, and support according to the experience marketing perspective. Seoul Urban Studies, 18(4), 53-67.