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The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(1):12-20.   Published online February 28, 2023
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Research Paper : The Impact of Brand Recognition on Cosmetics Consumers` Purchasing Behavior
Yun Kyung Lee
J Korean Soc Cosmetol. 2013;19(2):315-325.   Published online April 30, 2013
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Research Paper : Survey on Brand Recognition and Satisfaction Levels of the Functional Whitening Cosmetics -Focused on Consumers in Seoul and Gyeonggi Area-
Hyun Suk Kim, Chun Sung Youn
J Korean Soc Cosmetol. 2008;14(4):1603-1615.   Published online December 31, 2008
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Journal of the
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Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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