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Research Papers
The Impact of Risk Perception on Consumer Behavior in Self Hair-Dyeing
Chae-A Yoon, Seo-Heui Kim
J Korean Soc Cosmetol. 2025;31(6):1388-1395.   Published online December 31, 2025
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3003
The Characteristics of Beauty Short-Form Content Affect Information Trust and Consumer Behavior. Impact Study: For people in their 20s and 30s
Min-Chae Kim, Su-Yeon Oh
J Korean Soc Cosmetol. 2025;31(2):314-324.   Published online April 30, 2025
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2986
Study of Beauty Consumer Behavior on Social Media: The Effectiveness of Beauty Influencer Marketing Targeting Generation Z
Sun-Hee Jeong
J Korean Soc Cosmetol. 2025;31(1):120-127.   Published online February 28, 2025
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2712
The Moderating Effects of Consumer Behavior in the Relationship between Consumer Perception of the Beauty Salon Reservation System and Revisit Intention
Nae-Kyung Lee, Kyoung-Sook Ko
J Korean Soc Cosmetol. 2023;29(2):337-344.   Published online April 30, 2023
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2563
The Effect of Clean Beauty Cosmetics on Consumer's Engagement on Consumer Norms and Consumption Behavior
Hyun-A Park, In-Hee Lee
J Korean Soc Cosmetol. 2022;28(1):153-164.   Published online February 28, 2022
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2549
Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Nu-Rim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2022;28(1):1-9.   Published online February 28, 2022
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2485
The Effects of the Perception of Black Consumer Behavior on Emotion Labor and Self-Esteem in Hair Service Employees
Seo-Yun Lee, Yong-Mi Jin
J Korean Soc Cosmetol. 2021;27(4):880-889.   Published online August 26, 2021
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The Effects of Perceived Benefits of Cosmetic Mobile Applications on Consumer Behavior
Jeoung Min Lee
J Korean Soc Cosmetol. 2018;24(6):1158-1166.   Published online December 31, 2018
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Journal of the
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Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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