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Research Papers
2687
Effect of Sole Proprietor Hair Salon’s SNS Information Characteristics on Consumer Attitude and Purchasing Behavior
Nurim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2023;29(1):67-76.   Published online February 28, 2023
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2682
The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(1):12-20.   Published online February 28, 2023
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2657
Effect of Hair Salon Service Quality and Perceived Value on Purchasing Behavior
Min-Ji Lim, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(6):1157-1166.   Published online December 29, 2022
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2625
Perception Changes of Hair Salon Users on Hygiene Recognition After COVID-19
Jin-A Park, Young-Hee Noh
J Korean Soc Cosmetol. 2022;28(4):810-817.   Published online August 23, 2022
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2613
How Hair Salon Consumer Experience Marketing Affects Reliability and Satisfaction
Yong-Woon Jang, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(4):689-697.   Published online August 23, 2022
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2608
The Mediating Effect of Brand Awareness on the Relationship between Quality of Hair Salon Service and Customer Behaviors
Jin-Hyeok Park, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(3):623-634.   Published online June 30, 2022
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2599
The Effect of Middle-aged People's Hair Service Consumption Propensity on Hair Management Behavior and Hair Salon Selection Attributes
Ji-Yeon Choi, Yun-Kyung Lim, Eun-Zun Park
J Korean Soc Cosmetol. 2022;28(3):531-539.   Published online June 30, 2022
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2590
Moderating Effect of Switching Costs between Hair Salon Service Scape and Revisit Intention
Ji-Ae Uhm, Eun-Jun Park
J Korean Soc Cosmetol. 2022;28(3):449-458.   Published online June 30, 2022
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2549
Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Nu-Rim Kim, Yong-Mi Jin
J Korean Soc Cosmetol. 2022;28(1):1-9.   Published online February 28, 2022
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2506
The Effect of Hair Salon Service Quality and Cognitive and Emotional Responses on Revisit Intention
Ji-Ae Uhm, Eun-Jun Park
J Korean Soc Cosmetol. 2021;27(5):1095-1104.   Published online October 31, 2021
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2486
Effect of Risk Perception on the Prevention of Beauty Salon by COVID-19 Related Customers on the Avoidance of Hair Salon and the Form of Preferred Hair Salon
Hye Hyun Song, Eun Jin Yang
J Korean Soc Cosmetol. 2021;27(4):890-897.   Published online August 26, 2021
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Effects of Hair Salon Service Quality on Willingness to Pay(WTP) and Customer Satisfaction
Nurim Kim, Yong-mi Jin
J Korean Soc Cosmetol. 2021;27(1):182-189.   Published online February 28, 2021
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A Study on the Relationship among the Resilience, Customer Orientation, and Job Satisfaction of Hair Salon Workers
Ji Yeong Kim, Eun-jun Park
J Korean Soc Cosmetol. 2020;26(4):733-742.   Published online August 31, 2020
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The Effect of Marketing mix 7Ps factors on Customer Satisfaction and Positive Word of Mouth in Over 50's Hair Salon Consumers
Su-kyung Yang, Won-ji Jung
J Korean Soc Cosmetol. 2020;26(3):611-622.   Published online June 30, 2020
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The Effect of Beauty Service Quality Factors on Customer Satisfaction and Reuse Intention of Over 50‘s Hair Salons
Su-kyung Yang, Won-ji Jung
J Korean Soc Cosmetol. 2020;26(3):523-533.   Published online June 30, 2020
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