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The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s
Ni Zhu, Kyeong-Ran Kim
J Korean Soc Cosmetol. 2022;28(6):1264-1274.   Published online December 29, 2022
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Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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