Journal of the Korean Society of Cosmetology

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Research Papers

Study of Beauty Consumer Behavior on Social Media: The Effectiveness of Beauty Influencer Marketing Targeting Generation Z: Sun-Hee Jeong; J Korean Soc Cosmetol. 2025;31(1):120-127. Published online February 28, 2025; DOI: https://doi.org/10.52660/JKSC.2025.31.1.120; Full text PubReader ePub PDF

AI-based Beauty Tech and Personalized Marketing Through Beauty Apps Impact on Perceived Values and Consumption Attitudes: Eun-Hee Seo, Oh-Hyeok Kwon; J Korean Soc Cosmetol. 2025;31(1):51-60. Published online February 28, 2025; DOI: https://doi.org/10.52660/JKSC.2025.31.1.51; Full text PubReader ePub PDF

A Case Study on the Application of Beauty Industry Media Marketing Expert Training: Focusing on regional and industry-tailored job creation support projects: Hee-Young Park, Sook-Heui Jung; J Korean Soc Cosmetol. 2024;30(4):908-919. Published online August 31, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.4.908; Full text PubReader ePub PDF

The Effect of SNS Marketing Characteristics on Appearance Management Behavior and Purchase Satisfaction of MZ Generation: Su-Min Go, Seung-Hyeon Mun, Jae-Sook Lee; J Korean Soc Cosmetol. 2024;30(2):286-298. Published online April 30, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.2.286
Cited By 4; Full text PubReader ePub PDF

The Effect of Internal Marketing on Organizational Culture Organizational Efficiency in the Beauty Hair Industry Field: Yang-Im Heo, Eun-Jun Park; J Korean Soc Cosmetol. 2024;30(2):167-180. Published online April 30, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.2.167; Full text PubReader ePub PDF

Study on the Impact of Korean Wave in China and Indonesia on Cosmetic Product Image and Purchase Intention: Jeong-Man Lee; J Korean Soc Cosmetol. 2024;30(1):130-142. Published online February 28, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.1.130; Full text PubReader ePub PDF

The Impact of Semi-permanent Makeup Services on Customer Satisfaction and Intent to Recommend to Others: Se-Eon Lim, Jeong-Hee Kim; J Korean Soc Cosmetol. 2023;29(6):1577-1588. Published online December 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.6.1577
Cited By 3; Full text PubReader ePub PDF

The Effect of SNS Marketing Characteristics of Hair Salons on Brand Image and Emotional Bonding: Hee-Sun Kang, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(6):1526-1536. Published online December 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.6.1526; Full text PubReader ePub PDF

The Effects of Franchise Beauty Salon Sales Promotion Strategies on Customer Loyalty: Chae-Ah Mun, Seo-Heui Kim; J Korean Soc Cosmetol. 2023;29(6):1467-1476. Published online December 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.6.1467; Full text PubReader ePub PDF

The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing: Hee-Sun Kang, Ni-Na Park, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(5):1089-1099. Published online October 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.5.1089
Cited By 1; Full text PubReader ePub PDF

The Effect of Relationship Marketing on Long-Term Orientation to Strengthen the Competitiveness of One-Person Hair Shop: Mediating Effect of Customer Emotion Response: Eun-Hee Seo, Oh-Hyeok Kwon; J Korean Soc Cosmetol. 2023;29(3):719-730. Published online June 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.3.719; Full text PubReader ePub PDF

The Influence of the Expanded Marketing Mixing Factors and Perceived Value on Customer Citizenship Behavior: Focusing on the Modulating Effect of Personality Type: Han-Byul Kim, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(2):296-305. Published online April 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.2.296
Cited By 1; Full text PubReader ePub PDF

Effect of Sole Proprietor Hair Salon’s SNS Information Characteristics on Consumer Attitude and Purchasing Behavior: Nurim Kim, Yong-Mi Jin; J Korean Soc Cosmetol. 2023;29(1):67-76. Published online February 28, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.1.67
Cited By 1; Full text PubReader ePub PDF

The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s: Ni Zhu, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2022;28(6):1264-1274. Published online December 29, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.6.1264; Full text PubReader ePub PDF

SNS Marketing’s Effect on the MZ Generation’s Vegan Cosmetics Purchasing Behavior: Sun-Min Lee, Kyung-Eun Kim; J Korean Soc Cosmetol. 2022;28(5):1113-1123. Published online October 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.5.1113
Cited By 2; Full text PubReader ePub PDF

Volume 31, No. 1

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

65,535	The Impact of Adult Men's Sense of Beauty on Their Appearance Management Behavior: The Mediating Effect of Self-esteem
7,068	Effect of At-home Beauty Device Equipped with Microcurrent and Electrical Muscle Sitmulation Functions on the Elasticity and Lifting of Facial Skin
5,531	The Effect of Improving Skin by Radiofrequency Microporation and Electroporation At-home Beauty Device with Glutathione Ampoule
5,031	Influence of Sociocultural Backgrounds in the 2010s and 2020s on the Cosmetics Industry and Makeup Trend
4,474	A Study on the Color Arrangement of Personal Color & Beauty and Fashion

Cited By 9	A Study on Creative Nail Art Design Generation Based on Text Prompt: Focused on Image-Generating Artificial Intelligence Models, DALL-E 2 and Bing Image Creator
Cited By 5	Correlations between Team-Teaching Factors and Educational Effectiveness in Convergence Education: Focusing on college students majoring in cosmetology
Cited By 4	The Influence of Perception of Personal Color on Makeup Behavior in Generation MZ
Cited By 4	The Effect of SNS Marketing Characteristics on Appearance Management Behavior and Purchase Satisfaction of MZ Generation
Cited By 3	Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem

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