Journal of the Korean Society of Cosmetology

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Research Papers

The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing: Hee-Sun Kang, Ni-Na Park, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(5):1089-1099. Published online October 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.5.1089; Full text PubReader ePub PDF

Effect of Beauty Like Commerce Characteristics on Consumer Happiness and Purchase Intention: Su-Jeong Park, Eun-Jin Yang; J Korean Soc Cosmetol. 2023;29(4):983-991. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.983; Full text PubReader ePub PDF

The Influence of Consumption Value Consciousness on Beauty Equipment Selection Attributes and Purchase Intention of Adults in Fujian Province of Southern China: Hong-Yang Ran, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2023;29(4):882-890. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.882; Full text PubReader ePub PDF

The Effect of SNS Information Characteristics of Hair Salon on Purchase Intention and Word of Mouth: Su-Bin Ryu, Eun-Jin Yang; J Korean Soc Cosmetol. 2023;29(4):853-861. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.853; Full text PubReader ePub PDF

Differences in Choice Attribute and Purchase Intention of Home Beauty Device According to Skin Condition: Eui-Hyoung Kim, Mi-young Yun; J Korean Soc Cosmetol. 2023;29(3):731-741. Published online June 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.3.731; Full text PubReader ePub PDF

Mediating Effects of Heuristics and Reviews in the Relationship between Instagram Characteristics and Purchase Intention of Cosmetics: Jung-Yeon Park, Eun-Young Choi; J Korean Soc Cosmetol. 2023;29(3):605-616. Published online June 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.3.605; Full text PubReader ePub PDF

The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask: Ji-Yong Lee, Yong-Sun Kim; J Korean Soc Cosmetol. 2023;29(1):157-171. Published online February 28, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.1.157
Cited By 1; Full text PubReader ePub PDF

The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s: Ni Zhu, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2022;28(6):1264-1274. Published online December 29, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.6.1264; Full text PubReader ePub PDF

Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service: Do-Young Kim, Soo-Yean Oh, Hwa-Jung Choi; J Korean Soc Cosmetol. 2022;28(2):281-290. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.281; Full text PubReader ePub PDF

Effects on Customer’s Reliability, Utilization and Purchase Intention of Using Actual Situation of Cosmetic’s Internet Shopping Mall: Ji-Yu Shin, Hwa-Jung Choi; J Korean Soc Cosmetol. 2022;28(2):239-248. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.239
Cited By 2; Full text PubReader ePub PDF

Effects of Characteristics of E-commerce Live Broadcast of Women in Their 20s to 30s in All Parts of China on the Intention to Purchase Beauty Products: Qiao-Meng Ying, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2022;28(2):226-232. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.226; Full text PubReader ePub PDF

The Mediating Effect of Brand Factor and Moderating Effect of Nationality and Age in the Relationship between Compulsive Buying Tendency and Repurchase Intention of Herbal Cosmetics by Female Consumers: Jiang Yinuo, Young-Hee Choi, Se-Hee Lee, Chen Xingzhu, Eun-Young Choi; J Korean Soc Cosmetol. 2022;28(1):138-152. Published online February 28, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.1.138; Full text PubReader ePub PDF

The Effect of Hair Beauty Online Shopping Experience Marketing on Purchase Intention: Kye-Hee Park, Hyoung-eun Kim; J Korean Soc Cosmetol. 2021;27(4):1012-1110. Published online August 26, 2021; DOI: https://doi.org/10.52660/JKSC.2021.27.4.1012
Cited By 1; Full text PubReader ePub PDF

The Effects of Interest in Cosmetology Videos on Cosmetics Purchase Intention and Behavior in Young Women in their 20s: Hye-Kyeong Seo, Sun-Hyoung Kim; J Korean Soc Cosmetol. 2021;27(2):407-423. Published online April 30, 2021; DOI: https://doi.org/10.52660/JKSC.2021.27.2.407
Cited By 2; Full text PubReader ePub PDF

Effects of Relationship Marketing of Beauty Consultants and Cosmetics Purchasers on the Customer Trust and Repurchase Intention: Sul-a Park, In-hee Lee; J Korean Soc Cosmetol. 2020;26(6):1289-1298. Published online December 31, 2020; PDF

Volume 29, No. 5

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

7,562	The Effect of Quality of Online Reservation System in Beauty Salon on Customer Satisfaction and Intention to Continued Use
3,370	Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
3,307	Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
3,133	A Study on the Aesthetic Properties of Feminism Make-up in Cindy Sherman's Instagram Selfie
1,673	The Effect of Clean Beauty Product Awareness on Purchasing Behavior and Satisfaction

Cited By 5	The Effect of Consumer Decision Type on the Consumption Value of Vegan Cosmetics
Cited By 5	The Effect of the Convenience of Beauty Service on the Value Consumption, Customer Satisfaction, and Behavioral Intention of Users of Nail Beauty Service
Cited By 5	A Study on the Learning Satisfaction and Learning Immersion of Blended Learning (face-to-face) Classes between Korean and foreign college students after covid-19 -To H University in Seoul, Department of Beauty Design Management-
Cited By 5	The Change of Two Block Cuts by Blocking Location
Cited By 4	A Study on the Differences of Online and Offline Classes in College Beauty Education Caused by COVID-19

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