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Research Papers
2782
The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing
Hee-Sun Kang, Ni-Na Park, Eun-Jun Park
J Korean Soc Cosmetol. 2023;29(5):1089-1099.   Published online October 31, 2023
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2772
Effect of Beauty Like Commerce Characteristics on Consumer Happiness and Purchase Intention
Su-Jeong Park, Eun-Jin Yang
J Korean Soc Cosmetol. 2023;29(4):983-991.   Published online August 31, 2023
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2762
The Influence of Consumption Value Consciousness on Beauty Equipment Selection Attributes and Purchase Intention of Adults in Fujian Province of Southern China
Hong-Yang Ran, Kyeong-Ran Kim
J Korean Soc Cosmetol. 2023;29(4):882-890.   Published online August 31, 2023
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2759
The Effect of SNS Information Characteristics of Hair Salon on Purchase Intention and Word of Mouth
Su-Bin Ryu, Eun-Jin Yang
J Korean Soc Cosmetol. 2023;29(4):853-861.   Published online August 31, 2023
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2749
Differences in Choice Attribute and Purchase Intention of Home Beauty Device According to Skin Condition
Eui-Hyoung Kim, Mi-young Yun
J Korean Soc Cosmetol. 2023;29(3):731-741.   Published online June 30, 2023
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2738
Mediating Effects of Heuristics and Reviews in the Relationship between Instagram Characteristics and Purchase Intention of Cosmetics
Jung-Yeon Park, Eun-Young Choi
J Korean Soc Cosmetol. 2023;29(3):605-616.   Published online June 30, 2023
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2696
The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask
Ji-Yong Lee, Yong-Sun Kim
J Korean Soc Cosmetol. 2023;29(1):157-171.   Published online February 28, 2023
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2575
Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
Do-Young Kim, Soo-Yean Oh, Hwa-Jung Choi
J Korean Soc Cosmetol. 2022;28(2):281-290.   Published online April 27, 2022
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2571
Effects on Customer’s Reliability, Utilization and Purchase Intention of Using Actual Situation of Cosmetic’s Internet Shopping Mall
Ji-Yu Shin, Hwa-Jung Choi
J Korean Soc Cosmetol. 2022;28(2):239-248.   Published online April 27, 2022
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2569
Effects of Characteristics of E-commerce Live Broadcast of Women in Their 20s to 30s in All Parts of China on the Intention to Purchase Beauty Products
Qiao-Meng Ying, Kyeong-Ran Kim
J Korean Soc Cosmetol. 2022;28(2):226-232.   Published online April 27, 2022
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2562
The Mediating Effect of Brand Factor and Moderating Effect of Nationality and Age in the Relationship between Compulsive Buying Tendency and Repurchase Intention of Herbal Cosmetics by Female Consumers
Jiang Yinuo, Young-Hee Choi, Se-Hee Lee, Chen Xingzhu, Eun-Young Choi
J Korean Soc Cosmetol. 2022;28(1):138-152.   Published online February 28, 2022
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2499
The Effect of Hair Beauty Online Shopping Experience Marketing on Purchase Intention
Kye-Hee Park, Hyoung-eun Kim
J Korean Soc Cosmetol. 2021;27(4):1012-1110.   Published online August 26, 2021
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2442
The Effects of Interest in Cosmetology Videos on Cosmetics Purchase Intention and Behavior in Young Women in their 20s
Hye-Kyeong Seo, Sun-Hyoung Kim
J Korean Soc Cosmetol. 2021;27(2):407-423.   Published online April 30, 2021
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Effects of Relationship Marketing of Beauty Consultants and Cosmetics Purchasers on the Customer Trust and Repurchase Intention
Sul-a Park, In-hee Lee
J Korean Soc Cosmetol. 2020;26(6):1289-1298.   Published online December 31, 2020
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Journal of the
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Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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