Journal of the Korean Society of Cosmetology

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Research Papers

Study on the Impact of Korean Wave in China and Indonesia on Cosmetic Product Image and Purchase Intention: Jeong-Man Lee; J Korean Soc Cosmetol. 2024;30(1):130-142. Published online February 28, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.1.130; Full text PubReader ePub PDF

Generation MZ Beauty Care Behavior on Semi-Permanent Makeup Purchase Intention: Geun-Hee Park, Yeon-Sook Song; J Korean Soc Cosmetol. 2024;30(1):35-48. Published online February 28, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.1.35; Full text PubReader ePub PDF

The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing: Hee-Sun Kang, Ni-Na Park, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(5):1089-1099. Published online October 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.5.1089; Full text PubReader ePub PDF

Effect of Beauty Like Commerce Characteristics on Consumer Happiness and Purchase Intention: Su-Jeong Park, Eun-Jin Yang; J Korean Soc Cosmetol. 2023;29(4):983-991. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.983; Full text PubReader ePub PDF

The Influence of Consumption Value Consciousness on Beauty Equipment Selection Attributes and Purchase Intention of Adults in Fujian Province of Southern China: Hong-Yang Ran, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2023;29(4):882-890. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.882; Full text PubReader ePub PDF

The Effect of SNS Information Characteristics of Hair Salon on Purchase Intention and Word of Mouth: Su-Bin Ryu, Eun-Jin Yang; J Korean Soc Cosmetol. 2023;29(4):853-861. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.853; Full text PubReader ePub PDF

Differences in Choice Attribute and Purchase Intention of Home Beauty Device According to Skin Condition: Eui-Hyoung Kim, Mi-young Yun; J Korean Soc Cosmetol. 2023;29(3):731-741. Published online June 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.3.731
Cited By 1; Full text PubReader ePub PDF

Mediating Effects of Heuristics and Reviews in the Relationship between Instagram Characteristics and Purchase Intention of Cosmetics: Jung-Yeon Park, Eun-Young Choi; J Korean Soc Cosmetol. 2023;29(3):605-616. Published online June 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.3.605; Full text PubReader ePub PDF

The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask: Ji-Yong Lee, Yong-Sun Kim; J Korean Soc Cosmetol. 2023;29(1):157-171. Published online February 28, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.1.157
Cited By 1; Full text PubReader ePub PDF

The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s: Ni Zhu, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2022;28(6):1264-1274. Published online December 29, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.6.1264; Full text PubReader ePub PDF

Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service: Do-Young Kim, Soo-Yean Oh, Hwa-Jung Choi; J Korean Soc Cosmetol. 2022;28(2):281-290. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.281; Full text PubReader ePub PDF

Effects on Customer’s Reliability, Utilization and Purchase Intention of Using Actual Situation of Cosmetic’s Internet Shopping Mall: Ji-Yu Shin, Hwa-Jung Choi; J Korean Soc Cosmetol. 2022;28(2):239-248. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.239
Cited By 2; Full text PubReader ePub PDF

Effects of Characteristics of E-commerce Live Broadcast of Women in Their 20s to 30s in All Parts of China on the Intention to Purchase Beauty Products: Qiao-Meng Ying, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2022;28(2):226-232. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.226; Full text PubReader ePub PDF

The Mediating Effect of Brand Factor and Moderating Effect of Nationality and Age in the Relationship between Compulsive Buying Tendency and Repurchase Intention of Herbal Cosmetics by Female Consumers: Jiang Yinuo, Young-Hee Choi, Se-Hee Lee, Chen Xingzhu, Eun-Young Choi; J Korean Soc Cosmetol. 2022;28(1):138-152. Published online February 28, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.1.138; Full text PubReader ePub PDF

The Effect of Hair Beauty Online Shopping Experience Marketing on Purchase Intention: Kye-Hee Park, Hyoung-eun Kim; J Korean Soc Cosmetol. 2021;27(4):1012-1110. Published online August 26, 2021; DOI: https://doi.org/10.52660/JKSC.2021.27.4.1012
Cited By 1; Full text PubReader ePub PDF

Volume 30, No. 1

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

8,382	The Effects of Benefits Sought for Cosmetics on Motivation to Purchase Cosmetics in Middle-Aged Chinese Women
2,309	A Study on Hair Style and Headdress in the Joseon Dynasty Genre Paintings: Focusing on the Genre Paintings of Danwon Kim Hong-do, Geungjae Kim Deug-shin, and Hyewon Shin Yoon-bok
4,221	Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
4,795	Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
1,895	Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution

Cited By 6	A Paradigm Shift in Beauty Education in Response to the Digital Transformation Era -Based on Analysis of Trends in the Cosmetics and Beauty Industry-
Cited By 5	The Change of Two Block Cuts by Blocking Location
Cited By 4	Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Cited By 3	Expectations on the Application of Makeup Courses which Converged the New Technologies of the Fourth Industrial Revolution
Cited By 3	A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

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