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Research Papers
The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing
Hee-Sun Kang, Ni-Na Park, Eun-Jun Park
J Korean Soc Cosmetol.
2023;29(5):1089-1099. Published online October 31, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.5.1089
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Effect of Beauty Like Commerce Characteristics on Consumer Happiness and Purchase Intention
Su-Jeong Park, Eun-Jin Yang
J Korean Soc Cosmetol.
2023;29(4):983-991. Published online August 31, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.4.983
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The Influence of Consumption Value Consciousness on Beauty Equipment Selection Attributes and Purchase Intention of Adults in Fujian Province of Southern China
Hong-Yang Ran, Kyeong-Ran Kim
J Korean Soc Cosmetol.
2023;29(4):882-890. Published online August 31, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.4.882
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The Effect of SNS Information Characteristics of Hair Salon on Purchase Intention and Word of Mouth
Su-Bin Ryu, Eun-Jin Yang
J Korean Soc Cosmetol.
2023;29(4):853-861. Published online August 31, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.4.853
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Differences in Choice Attribute and Purchase Intention of Home Beauty Device According to Skin Condition
Eui-Hyoung Kim, Mi-young Yun
J Korean Soc Cosmetol.
2023;29(3):731-741. Published online June 30, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.3.731
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Mediating Effects of Heuristics and Reviews in the Relationship between Instagram Characteristics and Purchase Intention of Cosmetics
Jung-Yeon Park, Eun-Young Choi
J Korean Soc Cosmetol.
2023;29(3):605-616. Published online June 30, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.3.605
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The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask
Ji-Yong Lee, Yong-Sun Kim
J Korean Soc Cosmetol.
2023;29(1):157-171. Published online February 28, 2023
DOI:
https://doi.org/10.52660/JKSC.2023.29.1.157
Cited By 1
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The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s
Ni Zhu, Kyeong-Ran Kim
J Korean Soc Cosmetol.
2022;28(6):1264-1274. Published online December 29, 2022
DOI:
https://doi.org/10.52660/JKSC.2022.28.6.1264
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Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
Do-Young Kim, Soo-Yean Oh, Hwa-Jung Choi
J Korean Soc Cosmetol.
2022;28(2):281-290. Published online April 27, 2022
DOI:
https://doi.org/10.52660/JKSC.2022.28.2.281
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Effects on Customer’s Reliability, Utilization and Purchase Intention of Using Actual Situation of Cosmetic’s Internet Shopping Mall
Ji-Yu Shin, Hwa-Jung Choi
J Korean Soc Cosmetol.
2022;28(2):239-248. Published online April 27, 2022
DOI:
https://doi.org/10.52660/JKSC.2022.28.2.239
Cited By 2
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Effects of Characteristics of E-commerce Live Broadcast of Women in Their 20s to 30s in All Parts of China on the Intention to Purchase Beauty Products
Qiao-Meng Ying, Kyeong-Ran Kim
J Korean Soc Cosmetol.
2022;28(2):226-232. Published online April 27, 2022
DOI:
https://doi.org/10.52660/JKSC.2022.28.2.226
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The Mediating Effect of Brand Factor and Moderating Effect of Nationality and Age in the Relationship between Compulsive Buying Tendency and Repurchase Intention of Herbal Cosmetics by Female Consumers
Jiang Yinuo, Young-Hee Choi, Se-Hee Lee, Chen Xingzhu, Eun-Young Choi
J Korean Soc Cosmetol.
2022;28(1):138-152. Published online February 28, 2022
DOI:
https://doi.org/10.52660/JKSC.2022.28.1.138
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The Effect of Hair Beauty Online Shopping Experience Marketing on Purchase Intention
Kye-Hee Park, Hyoung-eun Kim
J Korean Soc Cosmetol.
2021;27(4):1012-1110. Published online August 26, 2021
DOI:
https://doi.org/10.52660/JKSC.2021.27.4.1012
Cited By 1
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The Effects of Interest in Cosmetology Videos on Cosmetics Purchase Intention and Behavior in Young Women in their 20s
Hye-Kyeong Seo, Sun-Hyoung Kim
J Korean Soc Cosmetol.
2021;27(2):407-423. Published online April 30, 2021
DOI:
https://doi.org/10.52660/JKSC.2021.27.2.407
Cited By 2
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Effects of Relationship Marketing of Beauty Consultants and Cosmetics Purchasers on the Customer Trust and Repurchase Intention
Sul-a Park, In-hee Lee
J Korean Soc Cosmetol.
2020;26(6):1289-1298. Published online December 31, 2020
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Journal of the
Korean Society of
Cosmetology
Print ISSN: 1229-4349
Online ISSN: 2765-5881
MOST VIEWED
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7,562
The Effect of Quality of Online Reservation System in Beauty Salon on Customer Satisfaction and Intention to Continued Use
3,370
Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
3,307
Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
3,133
A Study on the Aesthetic Properties of Feminism Make-up in Cindy Sherman's Instagram Selfie
1,673
The Effect of Clean Beauty Product Awareness on Purchasing Behavior and Satisfaction
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The Effect of Consumer Decision Type on the Consumption Value of Vegan Cosmetics
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The Effect of the Convenience of Beauty Service on the Value Consumption, Customer Satisfaction, and Behavioral Intention of Users of Nail Beauty Service
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A Study on the Learning Satisfaction and Learning Immersion of Blended Learning (face-to-face) Classes between Korean and foreign college students after covid-19 -To H University in Seoul, Department of Beauty Design Management-
Cited By
5
The Change of Two Block Cuts by Blocking Location
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A Study on the Differences of Online and Offline Classes in College Beauty Education Caused by COVID-19
+more
ABOUT
Aims and Scope
About the Journal
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BROWSE ARTICLES
Current Issue
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Most View
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