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Research Papers
2748
The Effect of Relationship Marketing on Long-Term Orientation to Strengthen the Competitiveness of One-Person Hair Shop: Mediating Effect of Customer Emotion Response
Eun-Hee Seo, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2023;29(3):719-730.   Published online June 30, 2023
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2695
The Impact of the Consumer-Brand Interaction and Relationship on Motivation to Buy Cosmetics in Social Media -Based on Cognitive Age-
In-Ok Kim, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2023;29(1):145-156.   Published online February 28, 2023
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2640
The Effect of Beauty Consumers' Ethical Consumption Awareness on Motive to Purchase Refillable Cosmetics
Hye-Jin Choi, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2022;28(5):972-979.   Published online October 27, 2022
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2639
The Effect of Consumers’ Face Sensitivity and Conspicuous Consumption Propensity on Beauty Consumption Value
Su-Mi Yun, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2022;28(5):962-971.   Published online October 27, 2022
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2602
Analysis of Learning Satisfaction Differences between Face-to-face and Non-face-to-face Education -Focusing on Learning Immersion and Interaction of Beauty Workers-
Eun-Hee Seo, Mi-Hwa Hong, Ju-Yang Lee, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2022;28(3):565-574.   Published online June 30, 2022
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2601
The Effect of Hair Shop Servicescape on Customer Satisfaction: The Mediating Effect of Human Service
Mi-Hwa Yun, Hye-Ok Cha, Eun-Hye Lee, Hyeon-Ji Park, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2022;28(3):553-564.   Published online June 30, 2022
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2589
An Impact of the Character Image Implementation Elements on Viewing Immersion and Behavioral Intention Focusing on the Korean Films
Seo-Hyun Lee, Esther Choi, Oh-Hyeok Kwon
J Korean Soc Cosmetol. 2022;28(3):439-448.   Published online June 30, 2022
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The Effect of Cosmetic Stores' VMD Factors on Brand Recognizability, Brand Attitude, and Purchase Intention
Oh-hyeok Kwon, Jeong Min Lee
J Korean Soc Cosmetol. 2018;24(2):263-270.   Published online April 30, 2018
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The Effect of Cosmetic Brands' Collaboration Evaluation Attributes on Brand Preference and Purchase Intention
Oh-hyeok Kwon, Jeong Min Lee
J Korean Soc Cosmetol. 2018;24(1):165-177.   Published online February 28, 2018
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The Impact of the Characteristics of the Online Communities of Cosmetic Brands on the Relation Quality between Consumers and the Brands
Oh-hyeok Kwon, Jeong Min Lee
J Korean Soc Cosmetol. 2018;24(1):67-75.   Published online February 28, 2018
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Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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