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Research Papers
2986
Study of Beauty Consumer Behavior on Social Media: The Effectiveness of Beauty Influencer Marketing Targeting Generation Z
Sun-Hee Jeong
J Korean Soc Cosmetol. 2025;31(1):120-127.   Published online February 28, 2025
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2692
Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption-
Sun-Hee Jeong
J Korean Soc Cosmetol. 2023;29(1):115-123.   Published online February 28, 2023
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Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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