Journal of the Korean Society of Cosmetology

Research Paper

February 28, 2023

The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products

Min-Ji Lim, Eun-Jun Park

J Korean Soc Cosmetol. 2023;29(1):12-20.

This study was carried out to know the effects of marketing mix 7Ps on switching mutual personal relation, attraction of alternatives and converting cost of barriers intentions. Based on the...

Research Paper

February 28, 2023

Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem

Esther Choi

J Korean Soc Cosmetol. 2023;29(1):21-31.

This study mainly aims to analyze how the appearance management behaviors from active seniors affect quality of life by mediating selfesteem. A survey for the research was conducted on 396...

Research Paper

February 28, 2023

Comparison of Perception and Risk Perception According to the Experience of Semi-permanent Eyebrow Makeup

Hong-gyeong Jeon, Sun-Hyoung Kim

J Korean Soc Cosmetol. 2023;29(1):32-46.

The present study was conducted to look into the future prospects of semi-permanent makeup in Korea by comparing and investigating the perception and risk awareness of semi-permanent eyebrow makeup which...

Research Paper

February 28, 2023

A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

Hong-gyeong Jeon, Sun-Hyoung Kim

J Korean Soc Cosmetol. 2023;29(1):47-59.

This study attempted to compare the perception, future experience, and risk perception of eyebrow semi-permanent makeup by using henna cosmetics to subjects who have no experience of eyebrow semi-permanent makeup,...

Research Paper

February 28, 2023

The Effect of Hair Shop Promotion on Purchasing Behavior and Oral Intention

Bi-Dan Hong, Yong-Mi Jin

J Korean Soc Cosmetol. 2023;29(1):60-66.

Beauty art industry is a big market, Driven by Cut-Throat Competition and changing consumer preferences and social phenomenon, and suffer from a more rational and obvious new operating strategies are...

Research Paper

February 28, 2023

Effect of Sole Proprietor Hair Salon’s SNS Information Characteristics on Consumer Attitude and Purchasing Behavior

Nurim Kim, Yong-Mi Jin

J Korean Soc Cosmetol. 2023;29(1):67-76.

This research studies the effect of SNS information characteristics on consumer attitude and purchasing behavior with specific focus on sole proprietorship hair salons which are becoming more popular in recent...

Research Paper

February 28, 2023

The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s

Chae-Won Lim, Ju-Youn Kim

J Korean Soc Cosmetol. 2023;29(1):77-87.

The purpose of this study is to examine the effect of health beliefs of workplace women in their 20s and 30s on beauty healthcare behavior of perceived seriousness and benefits...

Research Paper

February 28, 2023

The Effect of Hair Salon Reservation System and Service Quality on Customer Trust and salon Choice Characteristics after COVID-19

Hyun-Jung Jeon, Yong-Mi Jin

J Korean Soc Cosmetol. 2023;29(1):88-94.

The purpose of this study is to verify the effect of the hair salon reservation system and service quality on customer trust after COVID- 19, and to provide basic data...

Research Paper

February 28, 2023

In vitro Anti-acne Properties of Plant Extract Complex Composed of Camellia sinensis L. Leaf and Castanea crenata Bur

Ji-Young You, Kyung-Baeg Roh, Song-Ah Choi, et al.

J Korean Soc Cosmetol. 2023;29(1):107-114.

This study aims to investigate the anti-acne efficacy of the plant extract complex (PEC) consisting of Camellia sinensis L. leaf and Castanea crenata bur extract in vitro. The effect of...

Research Paper

February 28, 2023

Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption-

Sun-Hee Jeong

J Korean Soc Cosmetol. 2023;29(1):115-123.

This study verified the influence of value consumption and funsumer possibility of MZ generation on beauty consumption selection decision. Based on these results, the purpose of this study is to...

Research Paper

February 28, 2023

The effect of American Hairdressers’ Work Hours and Wage Level on Job Satisfaction and Work-Life Balance

Young-Hee Noh, Byung-Lim Lee, Ji-In Kim

J Korean Soc Cosmetol. 2023;29(1):124-131.

This study investigates the working environment of hairstylists in the United States and studies the difference in work-life balance and job satisfaction based on working hours and pay levels to...

Research Paper

February 28, 2023

A Study on the effect of SNS Information Characteristics on Consumer Attitudes and Intention to use Nail Care

Hyun-Jeong Lee, Ki-Han Kwon

J Korean Soc Cosmetol. 2023;29(1):132-144.

This study attempted to investigate the effect of nail shop's SNS information characteristics on the formation of attitudes toward nail care and ultimately on the final intention to use it...

Research Paper

February 28, 2023

The Impact of the Consumer-Brand Interaction and Relationship on Motivation to Buy Cosmetics in Social Media -Based on Cognitive Age-

In-Ok Kim, Oh-Hyeok Kwon

J Korean Soc Cosmetol. 2023;29(1):145-156.

This study conducted a survey method to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on the motivation to buy cosmetics based on the cognitive age of...

Research Paper

February 28, 2023

The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask

Ji-Yong Lee, Yong-Sun Kim

J Korean Soc Cosmetol. 2023;29(1):157-171.

Through this, the purpose of this study is to examine the various effects of not wearing a mask in recent years by examining the effect of makeup behavior and the...

Research Paper

February 28, 2023

A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior(TPB): Mediating Effect of Brand Image

Mi-Jeong Choi

J Korean Soc Cosmetol. 2023;29(1):172-182.

The purpose of this study is to examine the TPB(Theory of Planned Behavior) factors that affect the purchasing behavior of bio cosmetics consumers and to examine the mediating effect of...

Research Paper

February 28, 2023

The Effects of Consumer Information Confusion and Choice Confusion on Purchasing-Related Behavior of Adult Men in Their 20s and 30s When Purchasing Basic Cosmetics in a Multi-Channel Environment

Eun-Ju Kim, Ju-Youn Kim

J Korean Soc Cosmetol. 2023;29(1):183-195.

The purpose of this study is to understand the effects of consumer information confusion and choice confusion perceived by adult men in their 20s-30s on purchase-related behaviors for the purchase...

Research Paper

February 28, 2023

The Effect of Psychological Utility of Beauty Care Behavior on the Stress Relief of Silver Women: Mediating Effects of Physical Respect

Mi-Jeong Choi

J Korean Soc Cosmetol. 2023;29(1):196-205.

The purpose of this study is to examine the effect of psychological utility of beauty care behavior on stress relief in women over 50 years old, and to examine the...

Research Paper

February 28, 2023

A Study on the Characteristics of Makeup Behavior in the New Silver Generation

Su-Mi Yang, Soog-Hee Moon

J Korean Soc Cosmetol. 2023;29(1):206-217.

The objectives of the current study are to examine the makeup behavior of the New Silver Generation. A survey of 188 the age of 5060 was conducted. Analysis of the...

Research Paper

February 28, 2023

The Effect of Improving Demaged Hair by Bleaching Treatment with Adansonia digitata Seed Oil

Hee-Jeong Kim, Joung-Hee Kim, Yong-Kweon Cho

J Korean Soc Cosmetol. 2023;29(1):218-225.

The purpose of this study is to examine the effect of Adansonia digitata seed oil on hair damaged by bleaching. Experimental materials were prepared by treating damaged hair that had...

Research Paper

February 28, 2023

Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution

Jung-Won Kim

J Korean Soc Cosmetol. 2023;29(1):239-246.

In beauty industry, customer experiences and satisfaction have been enhanced, using augmented reality (AR) and virtual reality (VR) technology-based contents, services and products which have led the market trend in...

Research Paper

February 28, 2023

The Values of Gender Equality in the Image of ‘Bifurcated Garments’ for Women

Hyo-Jin Lee

J Korean Soc Cosmetol. 2023;29(1):247-259.

This study is concerned with analyzing how the values of gender equality have been reflected to the development of the image of the ‘bifurcated garments’ for women. Research methodology is...

Research Paper

February 28, 2023

A Study on Changes in Hair Condition of Shampoo Containing Aroma Essential Oil

Jung-Hee Lee

J Korean Soc Cosmetol. 2023;29(1):260-267.

In this study, we investigated changes in hair after using an aroma shampoo containing aroma essential oils. The aroma essential oils included are Lavender, Juniper Berry, Cypress, Peppermint and Cedarwood....

Research Paper

February 28, 2023

A Study on the Preference of Cypress Fragrance -Around Gwang-ju Metropolitan City-

Hye-Rim Kim, Jung-Hee Lee

J Korean Soc Cosmetol. 2023;29(1):268-273.

In this study, we investigated the scent recognition and preference of mixed aroma essential oil using cypress trees among the residents of Gwangju Metropolitan City. A total of 277 citizens...

Current Issue: Volume 29(1); Feb 2023

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

2,764	A Study on the Factors of Cosmetics Purchasing Behavior for Adolescents
1,546	The Effects of Benefits Sought for Cosmetics on Motivation to Purchase Cosmetics in Middle-Aged Chinese Women
2,004	Aesthetic Characteristics of Character Make-up of Villainess and Witch Image -A case study of makeup in ‘Suicide Squad’ (2016)-
2,069	A Case Study of ICT Convergence in Beauty Industry under the Fourth Industrial Revolution
8,191	A Study on the Difference between Experience of Augmented Reality Beauty Application and Cosmetic Purchasing Behavior

Cited By 4	The Effect of Consumer Decision Type on the Consumption Value of Vegan Cosmetics
Cited By 4	The Effect of the Convenience of Beauty Service on the Value Consumption, Customer Satisfaction, and Behavioral Intention of Users of Nail Beauty Service
Cited By 4	A Study on the Learning Satisfaction and Learning Immersion of Blended Learning (face-to-face) Classes between Korean and foreign college students after covid-19 -To H University in Seoul, Department of Beauty Design Management-
Cited By 3	A Study on the Differences of Online and Offline Classes in College Beauty Education Caused by COVID-19
Cited By 3	Status of Use of the Skin Care Room According to the Perception of Social Risks Caused by Covid-19