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Effects of Characteristics of E-commerce Live Broadcast of Women in Their 20s to 30s in All Parts of China on the Intention to Purchase Beauty Products
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J Korean Soc Cosmetol. 2022;28(2):226-232. Published online 2022 Apr 27 DOI: https://doi.org/10.52660/JKSC.2022.28.2.226
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Study of the influence of psychological factors on women’s purchasing decisions during e-commerce livestream
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