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Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption-
Sun-Hee Jeong
J Korean Soc Cosmetol. 2023;29(1):115-123. Published online 2023 Feb 28 DOI: https://doi.org/10.52660/JKSC.2023.29.1.115
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Citations to this article as recorded by
 The Effect of Occupational Esteem of Skincare Employees on Customer Orientation
Yu-Rim Won, In-Hee Lee
Journal of the Korean Society of Cosmetology.2024; 30(3): 483. CrossRef A Study on the Characteristics of Beauty Shop Choice, and the Influence and Moderating Effect of Beauty Consumption Value on the Behavioral Intention to Use Beauty Services of M and Z Generation
Yeon-Sook Song
Journal of the Korean Society of Cosmetology.2024; 30(4): 806. CrossRef
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