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A Study on the Moderating Effects of Consumers’ Consumption Propensity in Respect to the Effects SNS Advertising Attributes and SNS Engagement Had on Selection Intention of Beauty Shops |
Young-Shim Kim, Jeong-Hee Mo |
J Korean Soc Cosmetol. 2022;28(4):772-783. Published online August 23, 2022 DOI: https://doi.org/10.52660/JKSC.2022.28.4.772 |
A Study on the Moderating Effects of Consumers’ Consumption Propensity in Respect to the Effects SNS Advertising Attributes and SNS Engagement Had on Selection Intention of Beauty Shops How exhibitionism and voyeurism contribute to engagement in SNS use: The mediating effects of content production and consumption A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising An Evaluation of the Effects of Perceived SNS Interactivity and
Seller Influence Tactics on Automobile Purchase Intention: Mediating Effects
of Brand Trust and Seller Trust and Moderating Effect of Consumer
Informedness* Effects of Beauty Influencer Credibility on Perceived Risks and Purchase Intention of Consumers Effects of SNS overload and dissatisfaction on job performance and discontinuous usage intention Effects of Beauty SNS Usage Characteristics and Hair Style Interest on Hair Care Behavior The effects of employer SNS motioning on employee perceived privacy violation, procedural justice, and leave intention Influence of a Cosmetic Company's Eco-Friendly Activities on Consumers' Purchase Intention through the Mediating Effects of Perceived Image |