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| The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products |
| Min-Ji Lim, Eun-Jun Park |
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J Korean Soc Cosmetol. 2023;29(1):12-20. Published online February 28, 2023 DOI: https://doi.org/10.52660/JKSC.2023.29.1.12 |
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The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products Journal of the Korean Society of Cosmetology. 2023;29(1):12-20  Effect of Product Quality, Brand Image, and Brand Trust on Purchase Intention of SK-II Skincare Products Brand in Jakarta Jurnal Manajemen Bisnis dan Kewirausahaan. 2021;5(5):530 Pengaruh Brand Image, Brand Trust, dan Price Perception terhadap Purchase Intention Pelanggan Uniqlo di Jakarta Jurnal Manajerial Dan Kewirausahaan. 2022;4(1):142 The Role of Attitude toward the Parent Brand, Brand Extension Evaluation, and Social Proof Message in Consumer's Attitude toward Brand Extension and Purchase Intention of IT Products Proceedings of the 2019 5th International Conference on E-Business and Applications. 2019; Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Jurnal Komunikasi. 2022;14(1):237 The Influence of Product Design, Brand Image and Product Quality on Purchase Decisions on Oppo Brand Mobile Products Indonesian Journal of Law and Economics Review. 2022;16: The influence of core‐brand attitude and consumer perception on purchase intention towards extended product Asia Pacific Journal of Marketing and Logistics. 2009;21(1):174-194 The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Purchase Decision of Kampoeng Roti Tropodo Waru Sido Academia Open. 2022;7: Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan Jurnal Manajemen Bisnis dan Kewirausahaan. 2022;6(3):254 Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention Archives of Business Research. 2021;9(12):132-144 |
