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| Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption- |
| Sun-Hee Jeong |
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J Korean Soc Cosmetol. 2023;29(1):115-123. Published online February 28, 2023 DOI: https://doi.org/10.52660/JKSC.2023.29.1.115 |
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Behavioral Analysis of MZ Generation Beauty Consumers -Focusing on Value Consumption and Funsumer Consumption- Journal of the Korean Society of Cosmetology. 2023;29(1):115-123  The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness Innovative Marketing. 2023;19(1):208-219 The Effect of Consumers’ Face Sensitivity and Conspicuous Consumption Propensity on Beauty Consumption Value Journal of the Korean Society of Cosmetology. 2022;28(5):962-971 Harmful Addictive Consumption Behavioral Economics for Cost-Benefit Analysis. 2017;117-134 Young Consumers: Are They the Beauty and the Consumer Society the Beast? Consumption Matters. 2011;1-20 Transition pathway of consumer perception toward a sharing economy: Analysis of consumption value for behavioral transition to laundromats Sustainable Production and Consumption. 2021;28:1708-1723 Consumers Practicing Sustainable Consumption: Value Construction in Second-Hand Fashion Markets Sustainable Consumption and Production, Volume II. 2020;171-193 Adolescent Generation Z and sustainable and responsible fashion consumption: exploring the value-action gap Young Consumers. 2022;23(4):651-666 The Effect of the Convenience of Beauty Service on the Value Consumption, Customer Satisfaction, and Behavioral Intention of Users of Nail Beauty Service Journal of the Korean Society of Cosmetology. 2021;27(3):667-674 Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective Sustainable Production and Consumption. 2019;18:200-209 |
