Cheon, D. H. (2022). Consumer Behaviors and Usage of Vegan Cosmetics among Female Millennials, Unpublished Master's thesis, Sungshin University, Seoul, p.42.
Choi, E. S., Kim, H. C., Kim, W. J., Noh, E. S., Lee, G. S., Lee, H. J., & Park, J. I. (2021). The Strategies to Utilize Instagram and Youtube to Increase the Level of Customer Engagement of MZ Generation -Focusing on Top 3 Convenience Stores (CU, GS25, 7ELEVEN)-.
The Academy of Customer Satisfaction Management,
23(4), 45-70.
Choi, K. S. (2021). A Study on the Use of Advertising Media Using the Characteristics of SNS.
The Treatise on The Plastic Media,
24(4), 12-18.
Choi, M. W., & Yeo, Y. A. (2013). Analysis on Vegan Fashion Beauty Products for Development of Brand Strategies. Journal of Living Science Research, 39:103-120.
Choi, Y. Y. (2015). A Study on the Objectives of Communication Design Education for the Generation Z. Journal of the Korean Society of Design Cult, 21(3), 675-683.
Don Tapscott, Growing Up Digitial: The Rise of the Net generation (MCGraw-Hill, 1997).
Doopedia, Key word: ‘Veganism’, (Data search date: 2022.04.11.).
Fan, J. (2020). The Influence of SNS Characteristics On the Recognition And Purchase Intention of Chinese Cosmetic Consumers, Unpublished Master's thesis, Chung-Ang University, Seoul, p.26-27.
Han, U. K., & Im, S. H. (2012). A Study of Influence on Social Media Credibility and Mediation Effect of Advertising Credibility on Social Media. Korean Association of AD & PR, 92:7-29.
Hwang, J. I. (2021). The Effects of Vegan Beauty On Beauty Industry -A Focus on Make-up Products-, Unpublished Master's thesis, Songwon University, Gwangju, p.2.
Joo, H. J. (2017). The effectiveness of Social Media marketing of full service carrier airlines in domestic on the attitude of consumers and the intention of purchasing, Unpublished Master's thesis, Hongik University, Seoul, p.32.
Kang, M. J. (2021). A study on the Influencing Factors of SNS Marketing on Decision to Purchase Cosmetics and Satisfaction of Purchasing Them, Unpublished Master's thesis, Sungkyul University, Gyeonggi-do, p.97-100.
Kang, T. J., Hwang, J. S., & Lee, M. S. (2006). How Consumer’s Perceived Interactivity of Korean Blog Influences on the Attitude toward the Site and Blog Usage. Korean Association of AD & PR, 8(3), 7-36.
Kim, C. R. (2019). The effect of Social Media Marketing Characteristics on Brand Image and Consumer Purchase Intention, Unpublished Master's thesis, Dongguk University, Seoul, p.19-20.
Kim, D. S. (2021). A Study on The Social Media Characteristics as The Intention of Purchasing as The Contents of Social Media - Focused on Starters in The Society as Single Household and Their Home Interior, Unpublished Master's thesis, Hongik University, Seoul.
Kim, H. S. (2019). A Study on Awareness and Use of Vegan Cosmetics, Unpublished Master's thesis, Konkuk University, Seoul, p.1-2.
Kim, I. U. (2021). The effect of cosmetic brand’s SNS advertising attributes on brand loyalty and purchasing behavior -Focused on the mediated effects of brand loyalty-. Unpublished Master's thesis, Gachon University, Gyeonggi-do, p.12-13.
Kim, K. M. (2021). A study on the intent to buy Vegan Cosmetics according to the value of consumption, Unpublished Master's thesis, Sookmyung Women’s University, Seoul, p.103-105.
Kim, K. S., & Lee, I. H. (2021). The Effect of the MZ Generation’s Consumption Values on Determinant Attributes and Behavioral Intention to Purchase Vegan Cosmetics for Infants and Toddlers. Journal of the Korean Society of Physical Beauty and Arts, 22(4), 55-74.
Kim, S. Y., Kim, J. Y., Jeon, J. Y., & Ryu, R. I. (2022). Metaverse Platform Service Design Proposal Based on the Value Consumption Experience Factors of the MZ Generation -Focused on the Use of the Kano Model-.
Journal of the Korean Society of Design and Culture,
28(1), 17-33, doi:
10.18208/ksdc.2022.28.1.17
Kim, Y. S. (2018). Study on the effect of collective intelligence expression through On-line/Offline Linked in the ‘Square Communication’ of Millennial Generation, Unpublished Master's thesis, Hongik University, Seoul, p.6.
Kim, Y. S., & M, J. H. (2022). A Study on the Moderating Effects of Consumers’ Consumption Propensity in Respect to the Effects SNS Advertising Attributes and SNS Engagement Had on Selection Intention of Beauty Shops.
Journal of The Korean Society of Cosmetology,
28(4), 772-783.
Ko, S. Y. (2020). Generation Z isn't like that: Mobile Native who doesn't even know Millennials. Seoul: Threechairs Publishing Company.
Kwon, K. C., & Seo, Y. W. (2020). The effect of SNS perceived value on SNS attitude through SNS trust: Focused on the Moderationg effect of construal level. Korean Journal of business administration, 3(4), 689-709.
Lee, D. H. (2014). A research on SNS characteristic influence of consumer behavior- Focusing on modifying effects of Utilitarian products and Hedonic Products, Unpublished Master's thesis, Kyung Hee University, Seoul, p.15.
Lee, J. W. (2021). Generation MZ’s Fashion Product Consumer Decision Journey, Unpublished doctoral dissertation, Gachon University, Gyeonggi-do, p.13.
Lee, S. H. (2022). The Effect of Influencer Perception on Millenial Z Generation’s Choice of Consumstion Millenial Z Generation, Unpublished Master's thesis, Konkuk University, Seoul, p.14.
Lee, Y. K. (2019). Gen Z Women’s Cosmetics Consumption Patterns, Using Social Media, Unpublished Master's thesis, Sookmyung Women’s University, Seoul, p.28-29.
Nam, U. Y. (2021). The Effects of Motivations behind Emoticons on User Attitude and Purchase Intention according to Social Distance: With a focus on the MA generation, Unpublished Master's thesis, Hongik University, Seoul, p.15.
Oh, J. H. (2017). The Effect of Instagram's Brand Content Information and Sensibility and Information Source Reliability on Content Attitude, Product Attitude, Word of Mouth, Search, and Purchase Intention, Unpublished Master's thesis, Korea University, Seoul.
Oh, M. H. (2014). The effect of consumer attitude toward fashion products on SNS’s characteristics to purchase intention and Online word of mouth, Unpublished Master's thesis, Kookmin University, Seoul, p.24-25.
Oh, Y. S., & Kim, S. H. (2004). Brand marketing strategies using online communities. Information & Communications Policy, 16(12), 20-37.
Park, E. H. (2021). Mediating Effects of Trust in Information on the Relation between Consumption Values of Vegan Cosmetics and Purchase Behavioral Intention, Unpublished Master's thesis, Seokyeong University, Seoul.
Park, E. H., & Lee, I. H. (2021). The Effect of Consumer Decision Type on the Consumption Value of Vegan Cosmetics.
Journal of The Korean Society of Cosmetology,
27(2), 442-454.
Park, M. H. (2021). A Subjective Study on Perception Types of Closed SNS Users : Focused on Usage Motivation, Yonsei University, Seoul, p.1-2.
Shin, T. H. (2022). A study on the Purchase Behavior of Vegan Cosmetics Consumers Applying the Extended Planned Behavior Theory, Unpublished Master's thesis, Konkuk University, Seoul, p.2-3.
Shon, J. H., Kim, C. S., & Lee, H. S. (2021). A study on the response of each generation to the communication characteristics of the MZ generation -Focusing on Generation MZ, Generation X, and Baby Boomers-.
Journal of Communication Design,
77:202-215.
Sung, Y. L. (2021). Sustainability of Consumption According to Consumers' Environmental Values and Consumption Values of Vegan Cosmetics: Focused on MZ generation, Unpublished Master's thesis, Konkuk University, Seoul.