| 여성의 앞머리 헤어스타일과 지각자의 특성이 인상형성과 호감도에 미치는 영향 |
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고혜숙, 류지원 |
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| Research Paper : The Effect of Female`s Front Hair Style and Subject`s Traits on the Impression Formation and Likeness |
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Hae Sook Ko, Ji Won Ryu |
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| Abstract |
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The purposes of this study were to found out the effects of female`s front hair style and subject`s traits on the impression formation and likeness with person perception theory as the research background. The study consisted of a survey and a quasi- experiment. The experimental materials used for this study were 7-point semantic differential scales of bi-polar adjectives, and instruments to measure The subjects are 620 persons from 20 to 49 years old resident in cities. Material collection was completed between September 16 and October in 2008. Instrumental tools and reasonability were tested by group discussion of experts. Main gradients and Varimax spin method were used to show the factor of facial image and demographic structure. According to independent variables, analysis and Duncan range test are implemented to see the difference of facial image. T-test is implemented to see difference of facial image with demographical characteristics. The female`s front hair style(down style, part down style, up style) and a perceiver`s characteristics(sex, age, major, outward interest) had a significant influence on impression formation was trifling hypothesis) and an perceiver`s treats(sex, age, major, appearance interest) had a significant influence on impression formation was trifling hypothesis influenced the forming of impressions accordingly, the first hypothesis was supported. From the above results, female`s hair style are used as clues of perception of female. The result of this survey shows image making and hair style in addition to it can applied as the guidance of real evidence for ideal beauty coordination |
| Key Words:
Front hair style, Subject`s Traits, Impression formation, Likeness |
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