Journal of the Korean Society of Cosmetology 2010;16(4):1119-1130.
Published online December 31, 2010.
라네즈 브랜드의 색조화장품 광고에 나타난 메이크업 트렌드 분석 -2000연도 이후 인쇄매체 광고를 중심으로-
전정후, 최희자, 이경희, 김문주
Research Paper : An Analysis of Make-up Trend in the "Laneige" Brand Color Comsmetics -Since the year Focused on Print Media Advertising-
Jeong Hoo Jeon, Hee Ja Choi, Kyunh Hee Lee, Moon Ju Kim
Abstract
Modern women thinking priority that their emotions and images. Also, they express their strong desires of own indviduality. They use the cosmetics as medium, beccause of the cosmetic is the self-representation way that can make a change in their life. Specially, it can make a change their appearance, directly. For this study, analysis the change of color-cosmetics brand throughout the theory establish of color-cosmetics concept and classification. And analysis the make-up design that is changing for every 10 years at a time when it is after the millennium like from 2000 to 2010. Merge newly broadcasted data about color cosmetic`s introuduction and flowing the country, selected ``Laneige`` brand that purchase level is early 20s to early 30s, analyzed base make-up express, make-up design, make-up design express of every season change that showed print colortone ads. According to define present make-up trend, produce basic data about change of make-up trend`s age and cultural influence and analysis of make-up design. I will expect the basic data produced by this study could provide to develop new make-up product and define new make-up trend.
Key Words: Print ads of color-cosmetics, Make up trend analysis, Cosmetics advertising, Make-up design


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