Research Paper : An Analysis of Factors in Changing Hair Style

Kang, So Wook; Kwon, Oh Hyuk; Choi, Keun Hee

Journal of the Korean Society of Cosmetology 2010;16(4):1151-1161.
Published online December 31, 2010.

헤어스타일 변화에 영향을 미치는 요인 분석

강수욱, 권오혁, 최근희

Research Paper : An Analysis of Factors in Changing Hair Style

So Wook Kang, Oh Hyuk Kwon, Keun Hee Choi

Abstract

The purpose this study is to catch customers` demand and hair behavior to recognize the need for the change in hair designers` work performance. To achieve the purpose this study, a survey was made on 199 men and women in their 20s-50s, or beauty shop customers living in Seoul and Gyeonggi areas. The ways by this study were as follows: this have a important meaning in that formed the basis of a study on the casual relationship between preference trend and impact variables, which can communicate various patterns of hair-style through this study from more multidimensional standpoint. This meaning will be a help to the development of standard and application study for an offer of various background information and an analysis of various factors in terms of customers for hair-style suited to periodic situations as a chance that can raise consumers` use and concern according to various changes of beauty arts. As this study was made in the condition, which didn`t develop the existing connection tools for measurement of factors related to beauty customers` hair behavior as a limit on tool of measurement scale, it had a limitation in that the scale of related factors was inconsistent, and the method of scale-test was not supported.

Key Words: Counseling, Customer, Specialist, Hair styling, Information