Research Paper : An Effect of Appearance Management Behavior and Hair,Scalp Care Disposition on Product Purchases

Bae, In Seon; Ko, Kyoung Sook

Journal of the Korean Society of Cosmetology 2011;17(4):669-679.
Published online August 31, 2011.

성인 여성의 외모관리행동과 모발,두피관리 성향이 제품 구매활동에 미치는 영향

배인선, 고경숙

Research Paper : An Effect of Appearance Management Behavior and Hair,Scalp Care Disposition on Product Purchases

In Seon Bae, Kyoung Sook Ko

Abstract

Appearance management for women in social activities, physical and chemical treatment makes frequent and thus is accompanied by damage to the hair and scalp. Therefore, a positive social life through the use of a variety of products for hair and scalp health is managed. In this study, the impact of purchase activity has been identified as factors in adult women over 18 years appearance management behavior and hair

Key Words: Appearance, Management, Behavior, Hair, Scalp care, Hair, Scalp product

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