Journal of the Korean Society of Cosmetology 2011;17(5):841-850.
Published online October 31, 2011.
현대 패션과 헤어디자인에 표현된 맥시멀리즘에 관한 연구 -2000년대 패션쇼를 중심으로-
정승희
Research Paper : A Study on Maximalism as Expressed in Modern Fashion and Hair Design -Expressed in 2000`s Fashion Show-
Seung Hee Jeong
Abstract
The discussion on Maximalism, which is the source of creative inspiration in design, had begun in the literature of 1980s. In the formative art, Maximalism can be seen in architecture and design. Maximalism gave impacts on fashion and hair design as a culture style of the time. To modern people who want creative and unique design, Maximalism can be a motif, with which modern people can experience more novel design. This study will explore the bold attempts, various materials, design inspirations, free expressive characteristics and formative aspects of Maximalism as expressed in the fashion and hair design of fashion shows based on the theoretical examination as following. First, the concept and creation background of Maximalism will be reviewed. Second, a classified framework from the perspective of expression type will be established by reviewing the formative characteristics of Maximalism as expressed in fashion and hair design. Third, the structural similarity and interdependency of Maximalism expressed in modern fashion and hair design will be compared and analyzed based on the established framework. The significance of this study is in the maximization of fashion and hair design values as Total Fashion Beauty and formative arts with endless possibility in the artistic expression field.Maximalism has its formative role with fashion and hair as one of important formative elements making them escape from the existing fixed idea and awareness.
Key Words: Maximalism, Fashion and hair design, Exaggeration-nature, Playfulness, Futurism


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