Research Paper : The Influence of Interest in Beauty and Its Information by Adolescents

Oh, Byul; Kim, Sung Nam; Lee, Joong Min; Jin, Yong Mi

Journal of the Korean Society of Cosmetology 2012;18(3):515-522.
Published online June 30, 2012.

청소년의 뷰티관심도와 정보관심이 뷰티관리행동에 미치는 영향

오별, 김성남, 이중민, 진용미

Research Paper : The Influence of Interest in Beauty and Its Information by Adolescents

Byul Oh, Sung Nam Kim, Joong Min Lee, Yong Mi Jin

Abstract

In the information-oriented era, adolescents are having more keen senses to act to manage themselves about beauty with ample information since they got interested in various ways and figures of it. For this, this study is aimed at offering basic data of beauty industry by understanding the needs of young people, future prospective customers. Also this clarifies how the interest and information about beauty affect the activities of managing their beauty. All of these were used in final analysis and following is the result from the study. And here`s the outcome of the reality of what subjects are using beauty information. They normally use free time to search information, under 30 minutes a time, skin is the highest part. When they search the information, most of the time they use googling. Then, when they make a decision about what they googled, they normally ask friend, company, or family. Above the outcome of what the interest to information affects the activities of managing beauty, the interest influences passively hair, makeup, skin, food, nail, and special managing. All in all, making adolescents, future customer, exposed to information of beauty like blogs, SNS kind of contents. It will help us estimate their needs and eventually make our industry boosted.

Key Words: Adolescents, Beauty interest, Information interest, Beauty managing behavior