| 인센티브여행이 화장품판매조직성과에 미치는 영향 -심리적체험의 문화마케팅 관점으로- |
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이정만, 박태준 |
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| Research Paper : Influence of Incentive Tourism on the Performance of Cosmetic Sales Organization -From the View Point of Culture Marketing for Psychological Experience- |
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Jeong Man Lee, Tae Jun Park |
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| Abstract |
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The objective of this study is to find out if the psychological experiences of incentive tourism do influence engagement and job performance at a cosmetic sales organization from the view point of culture marketing for internal customer. 112 sales people were surveyed who were working on incentive base and have participated in incentive tourism arranged by their company. The most preferred area for incentive tourism was Europe followed by North America. The most considered point for incentive tourism was tourism program followed by selecting the visiting nation. Emotion oriented experience and social oriented experience statistically influenced engagement of the sales organization, but physical oriented experience did not. Engagement also statistically did influence job performance. Emotion oriented experience, physical oriented experience and social oriented experience statistically did influence job performance. Tourism give us the chance not only for experiencing the local life style culture and natural resources, but also for experiencing their art works such as literature, architecture, music, paintings, clothes, foods and etc. These cultural experiences strengthen the ties among sales staffs, and furthermore their cultural level will increase so that their sales competitiveness to the customers will be higher. The incentive tourism will be a strategical choice for the service organization who wants to boost the loyalty and pride of the internal customers in order to increase their job performance. |
| Key Words:
Incentive tourism, Culture marketing, Psychological experience, Engagement, Job performance |
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