| 여대생의 외모만족과 BMI에 따른 외모관리행동에 관한 연구 |
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이주영 |
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| Research Paper : A Study on Appearance Management Behavior by Appearance Satisfaction and BMI of a Women`s University Students |
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Ju Young Lee |
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| Abstract |
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The purpose of this study was to analyze appearance management behavior of a women`s university students and investigate the relationships of appearance management cost, BMI(body mass index), self-esteem, appearance satisfaction, and appearance management behavior. To achieve the purposes, a questionnaire was conducted to 350 female students from September 21 to October 5, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that appearance management behavior were classified 5 factors of apparel management behavior, weight control behavior, Cosmetics management behavior, hair care behavior, make-up management behavior. Second, there were significant differences of appearance management behavior by major and appearance management cost. Third, there were significant differences of appearance management behavior, appearance satisfaction, self- esteem, by BMI. Forth, there were significant differences of appearance management behavior and self-esteem by appearance satisfaction. Fifth, there were partial significant relations of appearance management cost, BMI, self-esteem, appearance satisfaction, and appearance management behavior. Thus, it was found that appearance management behavior is related to appearance satisfaction, appearance management cost, and BMI. |
| Key Words:
Appearance management behavior, Appearance satisfaction, BMI, body mass index |
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