Research Paper : The Effect of Interest in Appearance on Efficacy of Image Making of Undergraduates

Kim, Ju Youn

Journal of the Korean Society of Cosmetology 2012;18(4):892-900.
Published online August 31, 2012.

대학생의 외모관심도가 이미지메이킹 효능감에 미치는 영향

김주연

Research Paper : The Effect of Interest in Appearance on Efficacy of Image Making of Undergraduates

Ju Youn Kim

Abstract

The purpose of this study aimed to understand how undergraduates` interest in appearance affected the efficacy of image making. To this end, 340 copies of a questionnaire were distributed to students of S University in Seoul and a total of 311 copies were used for the final analysis, excepting 29 that had insufficient answers. The results showed that both male and female students had a keen interest in appearance and the sub-categories of this interest were: interest in clothes; skin and changes in looks; figures. The results revealed that women had a greater interest than men in appearance (t = -11.769, p<.001). With regard to the efficacy of image making, men and women both had high scores with little difference in the scores. On the other hand, with regard to sub-factors related to the efficacy of image making: an attitude of awareness (t = -3.060, p<.01); ability to manage facial expressions (t = -3.954, p<.001), in these cases women had much higher scores than men. It has been proved that undergraduates` interest in appearance affects the efficacy of image making (F = 31.345, p<.001). With regard to sub-categories related to this interest, it was revealed that interest in clothes influenced all sub-factors of the efficacy of image making: expressional confidence (

Key Words: Interest in appearance, Efficacy of image making, Undergraduates