| 화장태도에 의한 소비자 집단의 유형화 분석에 관한 연구 ?체험과 충동구매 간의 연관성 분석을 중심으로? |
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신향수, 이영선 |
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| Research Paper : A Study on the Typological Analysis of Consumer Groups by Make-up Attitudes ?Focus on the Relationship Analysis Between Make-up Experience and Impulse Buying? |
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Hyang Soo Sin, Young Sun Rhee |
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| Abstract |
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This study aims to the typological approach of Make-up attitudes and, finds to the differences of Make-up Experience and Impulse buying through this attitude types. In Detail, the following results were obtained : First, It was found from the theoretical view result that Make-up Attitude divided to 4 elements (Pursuit of Individual Character, Pursuit of high, Make-up Value, Make-up research) and Makeup Experience divided to 4 elements (Entertainment Experience, Escapist Experience, Esthetic Experience, Educational Experience). Second, the Grouping Type of Make-up Attitude can be classified into |
| Key Words:
Make-up attitude, Make-up experience, Impulse buying, Prefered experiences |
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