Journal of the Korean Society of Cosmetology 2013;19(5):874-883.
Published online October 31, 2013.
미용 소셜커머스에 대한 소비자 구매행동과 만족도
임지은, 장미숙
Research Paper : A Study of Consumer Purchasing Behavior and Satisfactionwith Beauty Social Commerce
Ji Eun Im, Mee Sook Chang
Abstract
This study is aimed to analyze consumers` purchasing behavior and satisfaction with beauty social commerce and determine avenues for improvement. The following results were obtained: According to analysis of purchase behavior for beauty social commerce, 53.6%responded that they had visited a beauty social commerce site at least once. Regarding satisfaction with beauty social commerce, positive answers were relatively high in
Key Words: Beauty, Consumer purchasing behavior, Satisfaction, Social commerce


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