| 미용교육기관의 내부마케팅, 종업원의 직무만족,조직몰입 및 고객지향성간의 관계연구 |
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정규진, 전지현 |
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| Research Paper : Relationship Study Among Internal Marketing Activities, Employees` Job Satisfaction, Organizational Commitment and Customer Orientation in Beauty Education Institution |
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Kyu Jin Cheong, Ji Hyun Jeon |
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| Abstract |
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The purpose of this study is to present the influences of internal marketing components on employees` job satisfaction, organizational commitment, and customer orientation in the beauty education institution. So, this study verified the hypotheses about the relationships between internal marketing and its determinants(employees` job satisfaction, organizational commitment, and customer orientation). For this study, the final data were obtained from 178 employees working at the beauty education institution located in Seoul, Pusan, and Daejoen. These surveys were analyzed as with SPSS-WIN 20.0. and AMOS 20.0 and performed as frequency, factor, reliability, and path analysis. The results were as follows. First, internal marketing, except educational train, had significant effects on employees` job satisfaction. Second, only educational train of internal marketing had a significant effect on organizational commitment. Third, employees` job satisfaction had a significant effect on organizational commitment. Fourth, organizational commitment had a significant effect on customer orientation. |
| Key Words:
Customer orientation, Employees` job satisfaction, Internal marketing, Organizational commitment |
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