Journal of the Korean Society of Cosmetology 2013;19(6):1186-1196.
Published online December 31, 2013.
중년 여성의 외모관심 정도가 외모관리 행동에 영향을 미치는 요인
김선경, 홍성희, 이혜연
Research Paper : Degree of Interest in the Appearance of Middle-aged Women Factors Affectingthe Appearance Management Behavior
Sun Kyoung Kim, Sung Hee Hong, Hye Yeon Lee
Abstract
Purpose
. This study is conducted in Daegu and Gyeongbuk area using middle-aged women over the age of 35 to target the appearance management behaviors appearance. Methods. The survey period is from July 1 to 30, 2013. 300 people were surveyed. The final 250 surveyed were calculated using statistical program SPSS 18.0 using the frequency analysis, factor analysis, Pearson`s correlation analysis and multiple regression. Results. Characteristics of respondents (31.6%) 45-49 years of age, educational level than the 61.2 percent college graduates, housewives32.8%, the average monthly household income less than three million to five million won (36.4%), married 84%, respectively. The number of children (53.6%), religion is Buddhism 40%, and appearance management costs less than 200,000 won 50.8% was the most common. Conclusion. Management factors affecting body shape management factors have significant implications and showed skin care management factors affecting the cost of managing appearance, shape factors appeared to have no significant meaning, fashion style factors affects management education, number of children, occupation, administrative costs, side management factors and external management factors showed a significant meaning. Factors affecting cosmetic surgery in the management of the professional, administrative costs, side management factors and external factors from management was found to have a significant meaning, management factors affecting age, number of children, income, and external management factors showed a significant effect. Therefore, in this study of middle-aged women, most of them care about looks, with sub-factor such as side management factors and external management factors, including factors that perceived themselves and others closely related to the appearance management behavior was confirmed. Overall, Appearance Management Behavior can be interpreted as the main factor.
Key Words: Appearance management, Degree of interest in appearance, Middle-aged women


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