Journal of the Korean Society of Cosmetology 2013;19(6):1222-1232.
Published online December 31, 2013.
한국, 미국, 프랑스 여대생의 미의식 및 헤어미용 만족도에 관한 비교연구
조아라, 노영희
Research Paper : Comparative Study of Aesthetic Consciousness and Usage Pattern of Hair salons; Female College Students in Korea, the United States, and France
A Ra Cho, Young Hee Noh
Abstract
This study is to compare aesthetic consciousness and satisfaction of Hair beauty services among female college students who are main customers of beauty services and to investigate hair beauty services industries of Korea, the United States, and France. Female college students in their twenties in Seoul of Korea, Los Angeles of US, and Paris of France participated for the survey, and the results of 225responses are as following; Regarding to aesthetic consciousness, Korean thought that one`s appearance takes 60% for determination of one`s beauty while majority of US and France were of 40%. About aesthetic behavioral habitude, US was the highest with 2.97 of average value, Korea 2.95, and France 2.80. For results of service qualities, US was the highest with 3.95
Key Words: Aesthetic consciousness, Beauty industry, Hair Service, France, the United States


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