Research Paper :  Hairdressing Service Concept Framework and the Analysis of Previous Studyon Consumer Satisfaction of Hairdressing Service

Won, Lee Hye; Young, Kim Mi

Journal of the Korean Society of Cosmetology 2014;20(1):127-137.
Published online February 28, 2014.

미용서비스 개념 체계와 미용서비스 만족에 관한 기존 연구 분석

이혜원, 김미영

Research Paper : Hairdressing Service Concept Framework and the Analysis of Previous Studyon Consumer Satisfaction of Hairdressing Service

Lee Hye Won, Kim Mi Young

Abstract

The purposes of this study were to set up the concept of hairdressing service and analyze the previous studies on satisfaction of hairdressing service. Concept framework of hairdressing service was formulated as hairdressing goods service, human service, material service, and politic service using former researches in hairdressing, clothing and marketing fields. According to this concept framework, around 90 studies of satisfaction for hairdressing service were categorized into

Key Words: Hairdressing service, Hairdressing service concept, Satisfaction, Previous study

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