| 여성의 메이크업 수준과 안경착용 및 안경형태, 지각자 특성이인상형성과 선호도에 미치는 영향 |
|
류지원 |
|
|
| Research Paper : The Effect of Female`s Make-up Level and Wear Eyeglasses Eyeglasses Shape, Perceiver`s Characteristics on the Impression Formation and Attraction |
|
Ji Won Ryu |
|
|
| Abstract |
|
The purposes of this study were to found out the effects of female`s make-up level and eyeglasses shape, perceiver`s characteristics on the impression formation and attraction with person perception theory as the research background. The study consisted of a survey and a quasi- experiment. The experimental materials used for this study were 7-point semantic differential scales of bi-polar adjectives. The sampling method was a convenient sampling. The subjects consisted of 340 male and female under graduate students aged from 18 to 51, resident in areas including Daejoen and Cheongyang. The data collection was conducted between June 13 and June 17, 2011. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach` alpha analysis. Main gradients and varimax spin method were used to show the factor of facial image and demographic structure. According to independent variables, analysis and Duncan range test are implemented to see the difference of facial image. T-test is implemented to see difference of facial image with demographical characteristics. The female`s make uplevel(no make-up, light make-up heavy make-up) and eyeglasses shape(no eyeglasses, square shape eyeglasses, round shape eyeglasses), perceiver`s characteristics(sex, age, whether of wear eyeglasses(non wear eyeglasses, wear eyeglasses) and experience, make-up interest, make-up satisfaction) had a significant influence on impression formation was trifling hypothesis and an subject`s treats(sex, age, major, appearance interest) had a significant influence on impression formation and attraction. From the above results, female`s make up level and eyeglasses shape, perceiver`s characteristics are used as clues of perception of female. The result of this survey shows image making and make-up, wear eyeglasses in addition to it can applied as the guidance of real evidence for ideal beauty coordination |
| Key Words:
Attraction, Eyeglasses shape, Impression formation, Make-up Level, Perceiver`s characteristics |
|
PDF Links
Download Citation
