| 화장품 용기에 나타난 색채커뮤니케이션에 관한 연구 |
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이정민, 김빛나 |
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| Research Paper : A Study on Color Communication Expressed on Cosmetics Container Color |
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Jeong Min Lee, Bit Na Kim |
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| Abstract |
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Color communication in emotional approach is expected to achieve positive effect in this context. Cosmetics containers in particular, are used as the most effective factors among other applications to deliver concept and functions of the brand. Suitability and symbolization of color communications trend as with analysis of color being used in effectiveness, is researched in this thesis. Concept and significance of cosmetics container is retraced and examples of color communications in various fields are researched. Product scope in skin care is divided into 4 sections, moisturizing care, sensitive skin care, anti-aging care, whitening care, then 4 of the most representative brands are selected, total of 16 products are analyzed to draw a conclusion. RGB color and H V/C value is deducted, PCCS color names realizet one value, I.R.I Hue & Tone and I.R.I solid color, color combination, adjective image scale are used to find out the relations of product image and color. Mainly blue and green color is strong in moisturizing to deliver clean and clear image. Naturalism cosmetics brand use these colors to emphasis natural and relaxing image. High price policy is boosting noble and elegant image in anti-aging care brands. Dark and thick color combination assists these strategies. Whitening care brands put forward pure and gentle image with pink or delicate color tone. This thesis is limited only in colors in cosmetics containers, so other factors in color communications are not explained. Studies in color communications applied to various functional factors as well as buying psychology and satisfaction in the buying process are expected to go further. |
| Key Words:
Color communications, Cosmetics, Symbolization of color communications |
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