| 소셜네트워크서비스(SNS) 활동이 미용학원 수강생의의사결정행동에 미치는 영향 -서울 수도권 지역을 중심으로- |
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박민선, 임은진 |
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| Research Paper : The effect of Using Social Network Services on Students` Decision-making behavior in Beauty Academy -The Area of Seoul and Metropolitan- |
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Min Sun Park, Eun Jin Im |
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| Abstract |
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Focusing on the growing interest for Social Network Services(SNS), the purpose of this study is to investigate how using SNS among beautician students influence their selection for beauty academies. Analysis results showed that in use have a positive correlation with decision-making behaviors. Analysis results also indicated that using SNS have a positive correlation with selecting and purchasing behaviors. It was indicated that, with the increase of active SNS use behaviors, there is increase of selecting and purchasing behaviors. It was found that using SNS have a positive correlation with selecting behaviors. This shows that bidirectional community that acquires information about beauty academies using SNS is a major factor in behaviors related to selecting and purchasing beauty academies. |
| Key Words:
Social network services, Decision-making behaviors, Beauty academy |
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