Influences of Cosmetics Salesperson`s Service Quality on Brand Satisfaction, Trust and Loyalty

Kim, Yong Sun; Lee, Jeong Min

Journal of the Korean Society of Cosmetology 2014;20(3):478-484.
Published online June 30, 2014.

화장품 판매원의 서비스 품질이 브랜드 만족, 신뢰, 애호도에 미치는 영향

김용선, 이정민

Influences of Cosmetics Salesperson`s Service Quality on Brand Satisfaction, Trust and Loyalty

Yong Sun Kim, Jeong Min Lee

Abstract

The study intended to identify sub-level of service quality of cosmetics salesperson with women university students with high purchasing rate for cosmetics and through empirical analysis, investigate influences of cosmetics salesperson

Key Words: Brand loyalty, Brand satisfaction, Brand trust, Salesperson`s service quality

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