Journal of the Korean Society of Cosmetology 2014;20(4):647-657.
Published online August 31, 2014.
뷰티산업 종사자의 미용환경 인식 및 정보획득 인지도 조사
장지연, 지정훈
Research Paper : Study on Environment Awareness of Beauty Industry Professionals and Information Gathering and Degree of Awareness
Ji Yeon Jang, Jeong Hun Ji
Abstract
Present study is on the awareness of beauty industry professional on their environment and information gathering means, number of beauty salons, effort to gather information and desired information are analyzed in order to provide the evidential data for developing aprogram that will help coping with channing environment of beauty industry. Analysis is done using the SPSS v. 17 program infrequency analysis and cross-analysis. The study is done for the selection of 242 beauty shops nationwide. As the result, work related seminar marked highest as a way of gathering information. For the ease of acquiring information, only 11.5% answered it was easy while most of them answered it was difficult. 39.6% of those surveyed answered that they do try to acquire information. Fro the awareness of key factors of government`s policy to encourage competence of the beauty industry, most answered that they have heard about it but do not know in detail. For the awareness of deregulation policy of new beauty business, most answered that they have heard about it but do not know in detail. When asked about the entry into the beauty industry by large corporates due to the deregulation, most answered that they do not know. Individually owned beauty shops were mostly against the deregulation and franchised beauty shop owners showed slightly higher approval. Present study is meaningful since it is about the awareness of beauty industry environment and the degree of awareness of acquiring information which had not been studied before.
Key Words: Awareness of beauty industry environment, Acquiring beauty industry information, Beauty industry professional, Status of beauty industry


ABOUT
BROWSE ARTICLES
EDITORIAL POLICY
FOR CONTRIBUTORS
Editorial Office
69 Gwangju Yeodae-gil, Gwangsan-gu, Gwangju, 62396, Korea
Tel: +82-10-2825-6735   Fex: +82-62-950-3797    E-mail: beauty2007@hanmail.net                

Copyright © 2024 by Korean Society of Cosmetology.

Developed in M2PI

Close layer
prev next