Journal of the Korean Society of Cosmetology 2014;20(4):658-666.
Published online August 31, 2014.
미용서비스 마케팅믹스 요인이 미용실 만족 및 충성도에 미치는 영향
유은성, 김한나
Research Paper : The Effect of the Marketing-Mix Components of Hair Service on Satisfaction and Loyalty toward Hair Salons
Eun Sung You, Han Na Kim
Abstract
The purpose of this study is to examine the marketing mix components of hair service according to the characteristics of hair service, to analyse the consequences of its moves on the hair salons satisfaction and loyalty and to verify the effect of hair salons satisfaction on the hair salons loyalty. The study results are as follows. The factors that affects the hair salons satisfaction are
Key Words: Hair salons loyalty, Hair salons satisfaction, Hair service, Marketing-Mix


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