Journal of the Korean Society of Cosmetology 2015;21(1):108-116.
Published online February 28, 2015.
20대 여성의 메디컬스파테라피에 대한 인식연구
김도현, 장태수
A Study on the Recognition of Medical Spa Therapy about Women in Their Twenties
Do Hyeon Kim, Tae Su Jang
Abstract
This study is to compare and analyze the factors that affect the consumer``s preference and recognition of Medical Spa Therapy about women in their twenties, and to present basic data about marketing program of medical spa industry. The questionnaire survey target is women in their twenties who live in Seoul metropolitan area and Daejon city, and 250 valid responds are analyzed for this study. The results of this study are as follows. 1. It is necessary for medical spa industry to promote anti-aging program and wellness program rather than to serve merely skin care for young female consumers. Marketing program developments are needed for devoting consumer
Key Words: Anti-aging, Cosmetic surgery, Life style, Medical spa therapy, Spa, Wellness


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