Journal of the Korean Society of Cosmetology 2015;21(1):117-125.
Published online February 28, 2015.
일부 여대생의 패션가발 사용 경험에 따른 헤어인식과 패션가발 이용태도
최정명, 이명주
Awareness of Hair and Using Attitude to Fashion Wig in Accordance with Experience of Using Fashion Wig
Jung Myung Choi, Myoung Joo Lee
Abstract
These days, Many people are concerned about hair loss, damage of scalps and hair due to environmental changes. To solve this problem and substitute for damaged hair, the demand for wig is increasing constantly. This research on female college students experience of using fashion wig aims to clarify the distinct between hair style and fashion wig. Furthermore, we would like to look into the using attitude of fashion wig through the objects of research. This survey targeted female college students who are sensitive to fashion in Chungcheongnam-do Province. Total 407 of survey were completed and analyzed by SPSS 20.0 program. As a result, the group composed of inexperienced users of fashion wig shows higher average than experienced user group in terms of awareness of hair style and fashion. It is significant difference. We expect that this research will be as objective data and a good marketing strategy, furthermore contributed to beauty industry.
Key Words: Awareness of hair, Fashion wig, Hair service, Using behavior


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