| 한류인식, 구매목적, 외모관여도에 따른 중국 여성관광객의 한국화장품 구매행동 |
|
오령, 유혜경 |
|
|
| Research Paper : Korean Cosmetic Purchase Behavior of Chinese Female Tourists Visiting Korea According to Korean Wave Recognition, Purchase Purpose and Appearance Involvement |
|
Ling Wu, Hae Kyung Yu |
|
|
| Abstract |
|
The main purpose of this study was to examine the Korean cosmetic purchase of Chinese female tourists visiting Korea according to Korean wave recognition, purchase purpose, and appearance involvement. Questionnaires were constructed and interview surveys were conducted from January 2nd to March 10th, 2014 in Seoul and Incheon International Airport. A total of 260 questionnaires were collected and used for final analysis. There were significant differences in many aspects of cometic purchase behavior according to preference for Korean wave. Cosmetic purchase for self-use vs. for gift showed some differences, while there was little significant difference according to appearance involvement. The results confirmed the importance of Korean wave on purchase of Korean cosmetics by Chinese tourists and indicated purchase purpose is an important variable in tourists`` shopping behavior. |
| Key Words:
Korean cosmetics, Chinese tourists, Korean wave, Purchase purpose, Appearance involvement |
|
PDF Links
Download Citation
