| 피부관리실 전문 화장품 관심도에 따른 화장품 소비형태 및 구매 만족도 차이 |
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박선애 |
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| Research Paper : The Cosmetic Spending Patterns and the Differences in Satisfaction After Purchase in Accordance with the Level of Interest on Professional Cosmetics Sincerely |
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Sun Ae Park |
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| Abstract |
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This study is the purpose of this study is to help improve the competitiveness of the skin care industry by examining factors such as cost, effect, and re-purchase according to the level of satisfaction after the purchase. To collect data, women in their 20s to 60s living in Seoul who visit esthetic shop were surveyed from October 15th, 2014 to March 2nd, 2015 using a questionnaire, 138 copies of which were used for the analysis. SPSS 18.0 were used to statistically analyze collected data and conduct frequency analysis, Cronbach |
| Key Words:
Cosmetic, Cosmetic consumption patterns, Level of satisfaction involving the purchase of cosmetics, Professional cosmetics on the satisfaction after purchasing |
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