| 백화점판매원의 외모가 서비스품질 이미지 지각에 미치는 영향 -헤어스타일, 체형을 중심으로- |
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유은성, 박길순 |
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| Research Paper : The Effect of Physical Appearances of Department Store Saleswomen on Perception of Service Quality Images -Focus on Hair Styles and Body Types- |
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Eun-sung You, Kil-soon Park |
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| Abstract |
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The purpose of this study was to identify the service quality images by hair styles and body types of department store saleswomen. This study was conducted between February 10th through February 23rd 2015, using a questionnaire as the method to collect data from 608 adults from Seoul, Deajeon, and Chungnam Province. A 2 |
| Key Words:
Department store saleswomen, Hair styles, Body types, Service quality images |
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