Journal of the Korean Society of Cosmetology 2016;22(2):327-338.
Published online April 30, 2016.
Y세대 라이프스타일에 따른 색조화장품의 소비성향 연구: 서울 지역 20-30대 여성을 대상으로
안진정, 김용선
Research Paper : Consumption Research on Color Cosmetics According to Y-Generation Lifestyle: Focusing on Women in Seoul age 20-30
Jin Jung Ahn, Young Sun Kim
Abstract
Politics, society, culture, economy consumption of color cosmetics of Y-Generation emerged as a major consumer hierarchy and environmental results,
Key Words: Generation Y, Color Cosmetics, Generation Y lifestyle, Propensity Consume


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