Journal of the Korean Society of Cosmetology 2016;22(4):781-791.
Published online August 31, 2016.
한국과 중국여성의 반영구 화장의 인식과 구매 만족도의 비교
김승아, 박두현
Comparison of Awareness and Purchase Satisfaction for Semi-permanent Make-up between Korean and Chinese Women
Seungah Kim , Doo Hyun Park
Abstract
The main purpose of this study was to promote a sustained growth of semi-permanent make-up followed Korean style in a Chinese beauty market by examining , , , , and by comparing cultural awareness on semi-permanent make-up between Korean and Chinese women, with the results of the survey. There was almost no gap in the recognition by the respondents` nationality for semi-permanent make-up on universality of awareness, contact-routes, similarity to normal make-up, similarity to plastic surgery, skin safety, and difference from tattoo. As the results of comparing and analyzing some decisive factors of the respondents in the treatment of semi-permanent make-up, there was a statistically distinct gap by the respondents
Key Words: Chinese beauty market, Market potential, Purchasing satisfaction, Semi-permanent make-up, Skin safety


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