A Research on Actual Usage and Preference of Men`s Wedding Styling Service

Kim, Jeong-hee; Hyen, Hwang Il; Yoo, Hyun-ju

Journal of the Korean Society of Cosmetology 2016;22(5):931-938.
Published online October 31, 2016.

남성 웨딩 스타일링에 대한 서비스 이용실태 및 선호도 조사

김정희, 황일현, 유현주

A Research on Actual Usage and Preference of Men`s Wedding Styling Service

Jeong-hee Kim, Hwang Il Hyen, Hyun-ju Yoo

Abstract

This study was conducted a survey in the actual usage and preference of men``s wedding styling service in beauty industry. The research aimed at 338 males who received wedding-styling services at wedding-styling salons or wedding halls. Total 23 questions were surveyed, including 4 questions about demographic variables, 13 questions about usage of wedding-styling service and 6 questions about preference and chosen wedding style. The results were summarized as follows: When asked about the route to select and matter considered in selecting a wedding service shop, ``recommendation by acquaintance`` was very high. According to cross tabulation analysis on selecting a wedding service shop and the number of visits to make decision, a significant difference has been found between them. It was considered that hair styling was an important factor among the wedding styling services. The point of view of wedding styling preference, 54.8% of grooms surveyed said that they preferred refined and modern style``s tuxedo. Preferred wedding hair styles were regent style(30.3%), pomade style(29.1%) and dandy style(21.4%). This finding is identical with the newest trend of Men``s hair style. Natural wedding make-up style was overwhelming high in grooms surveyed. Given the paucity of research on the wedding-styling for men, wedding styling service can be improved by providing various wedding styling services for men with trendy hair styling and tuxedo. This will lead to increase customer satisfaction and intention to recommend on wedding styling salons.

Key Words: Beauty service, Hair style, Make-up, Preference, Wedding styling