| 헤어미용서비스 제공자의 비언어적 커뮤니케이션이 고객신뢰와 고객충성도에 미치는 영향 |
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국혜란, 나해윤, 김서희 |
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| The Effects of Nonverbal Communication on Customer Trust and Customer Loyalty in Hair and Beauty Service Providers |
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Hye-ran Kook, Hae-yun Na, Seo-heui Kim |
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| Abstract |
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The purpose of this study was to examine the effects of nonverbal communication on customer trust and customer loyalty in hair and beauty service providers to build up a hair and beauty service strategy according to customers |
| Key Words:
Beauty service, Customer royalty, Customer trust, Nonverbal communication |
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