Journal of the Korean Society of Cosmetology 2016;22(5):1016-1025.
Published online October 31, 2016.
헤어미용서비스 제공자의 비언어적 커뮤니케이션이 고객신뢰와 고객충성도에 미치는 영향
국혜란, 나해윤, 김서희
The Effects of Nonverbal Communication on Customer Trust and Customer Loyalty in Hair and Beauty Service Providers
Hye-ran Kook, Hae-yun Na, Seo-heui Kim
Abstract
The purpose of this study was to examine the effects of nonverbal communication on customer trust and customer loyalty in hair and beauty service providers to build up a hair and beauty service strategy according to customers
Key Words: Beauty service, Customer royalty, Customer trust, Nonverbal communication


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