Journal of the Korean Society of Cosmetology 2016;22(6):1412-1423.
Published online December 31, 2016.
20~30대 여성의 입술화장품에 대한 인식, 구매속성과 사용실태 조사
김유미, 김기영
Investigation of Cognition, Purchase Attribute and Usage Reality about Lip Cosmetics in 20~30`s Age Women
Yoo Mi Kim, Ki Young Kim
Abstract
Recently, the lip cosmetics are used `must have` item in young women. In this study, the cognition, purchase attribute and usage reality about lip lip cosmetics were evaluated for product planning and marketing of lips cosmetics in 20~30`s age women. The survey was consist of 15 questions, and the 350 questionnaires were used for statistical analysis. In the result, age group of 20~24 years is 53.4% of subjects. 78.9% of subjects knew that the expiry date is in lip cosmetics. When the association among the age group, make-up characteristics and purchase property of the lips cosmetics was cross analyzed that 4 answers of questions (
Key Words: Lip cosmetics, Make-up characteristics, Purchase attribute, Usage reality


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