Journal of the Korean Society of Cosmetology 2016;22(6):1432-1443.
Published online December 31, 2016.
몽골, 베트남, 중국 국가별 한국 화장품 인식도 및 한국 뷰티교육 관심도 비교연구
최에스더, 권오혁
A Study on the Awareness of Korean Cosmetics and Interest of Korean Beauty Education from Mongolia, Vietnam and China
Esther Choi , Kwon Oh Hyeok
Abstract
Korean domestic beauty industry faces on the Era of Globalization under the influence of Korean Wave. In particular, Korean cosmetics become more and more popular in Southeast Asia, and many foreigners actually visit South Korea to learn and to study Korean Beauty. The main purpose of this research is to produce activation of beauty education support and beauty industry country-by- country : China, Mongolia, and Vietnam. Specifically, according to the national level, Korean beauty education could play a significant role as a platform to lead beauty industry on the global market. Undoubtedly, this study contains certain information of awareness Korean cosmetics and of interest about Korean beauty education. To achieve this purpose of research, two ways of analysis are utilized based on survey and interview information that are collected from each Southeast Asia country. First of all, analysis of frequency method is used to figure out general characteristics with SPSS 21.0 program(software). Secondly, analysis of cross method(
Key Words: Beauty industry, China, Mongolia, K-Beauty education, Vietnam


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